“People aren’t liking our posts”, “They’re not getting as much engagement and comments as they used to”, “The algorithm is working against us”

Day in day out. Again, and again, and again. All we hear is “just be consistent” as if it was the ultimate cure for all of our social media issues.

Spring has sprung, and summer will be fast approaching. And, if you’re anything like us, you’ve eaten your bodyweight plus in easter eggs and roast dinners. So, while you’re digesting, lets give you the great update.

Let’s start with something mildly uncomfortable. Visibility is not the goal. I know. Slightly ironic coming from someone who helps people show up online for a living.

Hey you, March already. The year is properly moving now. Motivation is either flying… or hanging on by a thread. And social media is still there, gently tapping you on the shoulder.

Let’s get this out of the way early. You do not need to post every day to stay visible.

February News: Orcas, Algorithms & Why Social Doesn’t Need to Be So Hard

Let’s Be Honest, Most Businesses Are Making This Way Harder Than It Needs To Be

SoAisy updates, Charlie’s adventure & social media sanity

The one where LinkedIn stirred the pot (again).