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Welcome to April, you’ve survived another month! Think we all deserve a treat, or a medal.So, what are we talking about in our April Newsletter?Let’s talk social media updates, team updates and anything else we desire! First let’s look at the latest news.&nbsp;<h2>💎&nbsp;SOCIAL MEDIA UPDATES</h2>LinkedInWhat’s new in the world of LinkedIn?You might have already heard the news that LinkedIn will now be testing out short-form videos on the platform. But whether it will stick around is a different question. Just like the birth and exit of LinkedIn stories, they’ll be testing out these videos to see if they’re worth keeping around or not.&nbsp;What do you think to the short-form videos?&nbsp;<img src="https://cms.socialjems.co.uk/uploads/thinking_think_about_it_b57403afbb.gif" alt="thinking-think-about-it.gif">Instagram&nbsp;A new feature for carousel posts is coming to LinkedIn! Top of FormNow, you can tag specific images or videos with numbers in your comments.&nbsp;Simply add "@3" before your message to comment on the third picture, for example. Your comment will then show up next to a thumbnail of that precise image. It's a smart move to boost engagement and clear up any confusion.<img src="https://cms.socialjems.co.uk/uploads/home_alone_what_else_is_new_35909e15a9.gif" alt="home-alone-what-else-is-new.gif"><h2>💎&nbsp;SOCIALJEMS</h2>March was mental.&nbsp;Which we’re grateful for because mental means we’re busy! We’ve had new clients teaming up with us, and old clients asking for more services. It’s great news, but we won’t hide the fact it’s been mental. Afterall, we’re a small team (for now), but speaking of the team, let’s see what Jem and Sarah have been up to.<h3>JEM!</h3>Jem has been on fire! (Not literally of course). But she’s been smashing sales calls and talking to potential clients, landed new clients, and of course always making time to talk to our current clients -whether it’s work related, or they just want a chat.&nbsp;She’s getting better at actually putting down the laptop and not working 7 days a week. Spending time with her partner Josh and her awesome son Charlie.&nbsp;You can’t live to work. You work to live.<img src="/uploads/image_b14065ecbe.png" alt="A person smiling at a table with a child and a person

Description automatically generated">SARAH!&nbsp;Sarah took some time off from posting on LinkedIn and was more of a hide-behind-the-laptop for a few weeks.&nbsp;When she wasn’t creating content for clients, she was out seeing friends and family. Joe’s uncle and aunt (let’s face it they are her aunt and uncle too) came up to visit and wanted to meet some of her friends.&nbsp;Oh, and Sarah is a bit gutted, because she’s only a month ahead on her clients, she normally likes to be at least two months ahead.&nbsp;<img src="/uploads/image_2f24174600.png" alt="A group of people sitting at a table

Description automatically generated"><h2>💎&nbsp;THERE’S MORE!</h2>Our team is growing. We can’t say more on this yet, but we will have a new person joining the team to create content, and we’re excited to have them onboard!&nbsp;Thought we were finished? Not quite…We also have a team member who has been working behind the scenes with us for a while, we’ve not introduced them yet and whilst they might work in the background we want to put them in the foreground finally, especially with how much they do for us. But we’ll be sharing more about them soon!So, there you have it. Two more people in the SocialJems club!&nbsp;Jem and Sarah will be working with them to offer support and training, and of course to make sure they feel supported and enjoy working here.&nbsp;More to follow, so watch this space!&nbsp;&nbsp;<img src="https://cms.socialjems.co.uk/uploads/shhh_zip_my_mouth_99edc1c3e7.gif" alt="shhh-zip-my-mouth.gif"><h2>💎&nbsp;THE ULTIMATE NETWORKING EVENT!</h2>18th April!It’s happening THIS MONTH!&nbsp;Are you going?&nbsp;Sponsored by&nbsp;<a href="https://www.maintechrecruitment.co.uk/">Maintech Recruitment</a>, this networking event is perfect for professionals who want to network and have fun too.Imagine a bit of bowling whilst talking business! We find the best way to network is by having fun and building relationships.&nbsp;Here’s the link to the ULTIMATE LINKEDIN NETWORKING EVENT!&nbsp;<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507?aff=oddtdtcreator">https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507?aff=oddtdtcreator</a><img src="/uploads/image_c5673091bf.png"><h2>💎TIPS FOR INSTAGRAM!</h2>If you missed our latest blog post, then oh boy do we have some tips for you! (Yes we said oh boy!)&nbsp;If you’re looking to boost your followers account on Instagram, then check out the blog&nbsp;<a href="https://socialjems.co.uk/blog/unleash-your-insta-potential">here</a>.And if you have any areas, you would like us to cover, then let us know!&nbsp;<h3>LIMITED SPACES AVAILABLE!</h3>Need someone to point a gun at your head?&nbsp;Well, we don’t do that here, at least not with guns. (Finger guns, maybe.)&nbsp;But we will hold you accountable.We’ll give you the push you need when you just want to hide.&nbsp;We’ll help you create a marketing strategy; we’ll help you BOSS being online.&nbsp;There’s a lot of ways we can and will help, but it all depends on what you need.&nbsp;If you’re looking for support and someone to talk to about boosting your social media presence, then get in touch!&nbsp;Now we're offering these Social Sizzle shizzle sessions for the grand total of....£75+VAT! Which we personally think is a damn good offer!&nbsp;We can only hold 5 of these sessions per month, so don’t wait too long. &nbsp;Jem is ready and waiting for your call!Sarah will be ready and waiting for your call after 11am, you don’t want to see a grumpy Sarah. &nbsp;And Sarah has also offered to do this whilst dressed as a shark if that tempts you.&nbsp; <img src="/uploads/image_5cd0c7f1b5.png" alt="A couple of women posing for a picture

Description automatically generated"><h2>💎&nbsp;AND THAT’S A WRAP!</h2>Thanks for joining us on our latest newsletter, this month we’ll also be releasing a blog on why we’re the best marketers to work with!We’ll leave you with one question, which platforms would you like more marketing tips and tricks on?

Social media updates, Networking events, and welcoming you to April.

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April Newsletter

Hey Insta-enthusiasts!Are you ready to boost your follower count and become the next big business on Instagram?Whether you're an aspiring influencer, a developing business, or just someone who wants to up their social media game, we’ve got some juicy tips to share with you on how to boost your follower count in 2024.<h2>What is Instagram and how can I use it for my business?</h2>Instagram is a popular social media platform with over a billion users. (Yes, you've read that right...1 BILLION users!) That's not too far off the whole population of China!<img src="/uploads/image_7575c467df.png">Don't be mistaken, Instagram is not just a platform for posting pet pictures and cocktails (although we're all guilty of it, even us!). Businesses can also use Instagram to increase their reach and convert followers into loyal customers for life. In this blog, we will explore the different ways that businesses can leverage Instagram to their advantage.<h2>Ready to take your Insta-game to the next level? Let's do this!</h2><ul><li>Content is King (or Queen): Alright, the truth is– nobody is going to follow you if your content is as bland as plain and repetitive. Change things up! Post high-quality photos, eye-catching graphics, reels that tell a story and evoke emotions, or simply stop the scroll.</li><li>Consistency is Key: Imagine following someone who posts once in a blue moon. Feels pretty pointless, right? Keep your followers engaged by sticking to a consistent posting schedule. Whether it's once a day or three times a week, find a frequency that works for you and stick to it like glue.</li><li>Engage, Engage, Engage: Social media is all about, well, being social! Don't just sit back and expect followers to come to you – go out and engage with them. Respond to comments, like photos, and follow accounts that align with your interests. The more you engage, the more likely people are to notice you and hit that follow button. Don't post and ghost!</li><li>Hashtag Like a Boss: Ah, hashtags – the secret ingredient of Instagram growth. Use them wisely and strategically. Research trending hashtags in your niche and sprinkle them liberally throughout your posts. But remember, quality over quantity. Don't go overboard with a million hashtags that make your caption look like a busy mess!</li><li>Collaborate and Conquer: Two creative minds are better than one, right? Partner up with other Instagrammers in your niche for collaborations, shoutouts, or even joint giveaways. It's a win-win situation – you get exposure to their followers, and they get exposure to yours. Plus, it's a great way to make new connections within the Instagram community.</li><li>The Power of Stories and Reels: Instagram Stories and Reels are all the rage these days, and for good reason. They're fun and engaging and give your followers a peek behind the curtain of your life or business. Get creative with polls, quizzes, and stickers to keep your audience entertained and coming back for more.</li><li>Optimise Your Bio: Your Instagram bio is like your virtual business card – make it count! Use clear, concise language to tell people who you are, what you do, and why they should follow you. Don't forget to include a call-to-action that encourages visitors to hit that follow button – because sometimes, you just gotta ask!</li><li>Stay Authentic: Last but certainly not least, always stay true to yourself. Authenticity is like catnip for Instagram followers – they can sniff out a fake from a mile away. So don't be afraid to show your true colours, quirks, and all. After all, there's only one you, and that's your superpower.</li></ul><figure class="image"><img src="/uploads/image_4b21dbdaeb.png"></figure><h2>What posts work on Instagram?</h2>We've provided some insight into how users and businesses are engaging with Instagram, but it's essential to stay updated with the latest developments and shifts in user behaviour to use this platform to the max!<ul><li>Reels Reel-y Work: Short-form videos have become increasingly popular on Instagram, especially with the introduction of features such as Reels. Users are creating and consuming quick, entertaining videos that showcase their creativity, humour, or expertise.</li><li>Omg, I can so relate!: Authenticity remains a key trend on Instagram, with users gravitating towards content that feels genuine and relatable. This includes behind-the-scenes glimpses, posts about staff, and user-generated content that humanises brands and creators.</li><li>Time for a story: Instagram Stories continue to be a dominant trend, providing users with a platform to share temporary, in-the-moment content. Businesses and influencers use Instagram stories for announcements, promotions, and interactive features like polls and quizzes.</li><li>Small Communities and Influencers: Niche communities and micro-influencers have gained traction on Instagram, offering highly engaged audiences within specific interests or demographics. Collaborating with influencers can be an effective strategy for reaching targeted audiences and driving authentic engagement.</li><li>Click on the link: Instagram has been expanding its e-commerce capabilities, allowing businesses to sell products directly through the platform. Shoppable posts, Stories, and Explore features enable users to discover and purchase products seamlessly within the app.</li><li>Long-Form Content and IGTV: While short and snappy content dominates, there's also a trend toward long-form video content, particularly with the growth of IGTV. Creators and businesses are exploring storytelling and educational content through longer videos, catering to audiences seeking that deeper engagement.</li><li>Social Causes and Activism: Instagram has seen a rise in social causes and activism being highlighted on the platform. Brands and influencers are using their platforms to raise awareness, advocate for social justice, and demonstrate their commitment to meaningful causes.</li></ul><h2>Want to get on the Instagram Explore page?</h2>Wondering what the Explore page even is?The Explore Page is like the TikTok for You Page. Instagram will decide what content to present on the page, and all of these will depend on a few factors.So, let’s look at the algorithm and how it decides on what content to show on your own Explore Page:<ul><li>Posts with high engagement</li><li>Accounts you follow.</li><li>Content that people you follow engage with</li></ul>Types of posts you engage with:Getting on the explore page will of course lead to more engagement, reach, and more followers. It’s a great way for organic growth and to build up a loyal audience.<figure class="image"><img src="/uploads/image_9af90a628f.png"></figure><figure class="image"><img src="/uploads/image_af6501a92b.png"></figure>More engagement, more reach, more followers. And more conversations, providing you include the right CTAs.It provides a treasure trove of opportunities for anyone looking to grow on Instagram and who doesn’t want that?<h3>So, here are 3 ways to make It onto the Instagram Explore Page:</h3><ol><li>Make your content engaging! Just like any social platform, the more engaging your content, the better chance you have of getting seen. This means you need to make your content as engaging as possible.</li><li>Network and build relationships. The Explore Page is designed to drive first-time interactions between users and creators.</li><li>Engagement and Interaction. We always shout about the importance of engagement, well get ready for another reminder! Interacting with your current community signals to the algorithm that your audience sees your content as valuable.</li></ol>If you're struggling to build up your network or create engaging content, then it might be worth having a chat with us.<h2>So, there you have it, guys!</h2>Our top tips for boosting your Instagram followers this year.Remember, Rome wasn't built in a day, and neither is a massive Instagram following. But with a little patience, persistence, and keeping true to yourself, you'll be well on your way to Insta-fame in no time.Happy gramming!<h2>Still want more?</h2>We’ll be covering tips on going live on TikTok on our socials soon, don’t want to miss out? Make sure you’re following us.<a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a> <a href="https://www.instagram.com/thesocialjems/">Instagram&nbsp;</a> <a href="https://www.facebook.com/SocialJems/">Facebook&nbsp;</a>OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.&nbsp;Just contact us and ask to be signed up!&nbsp;&nbsp;

Are you ready to boost your follower count and become the next big business on Instagram?

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Unleash your insta-potential

It’s March already!&nbsp;So, let’s talk about the changes coming to LinkedIn and the return of The Social Games – the Ultimate Networking Event! And find out what’s been going on with the team.&nbsp;Oh, and thank you to everyone who has subscribed, as a thank you we will be releasing our weekly marketing tips soon. So, watch this space!Whilst we’re here, are there any topics you would like us to cover in our weekly tips?&nbsp;<h2>LinkedIn News – ‘Suggested Posts’&nbsp;</h2>LinkedIn Algorithm changes and what it means for your posts.&nbsp;LinkedIn is cooking up something big that could give your best posts a serious boost in visibility. Get ready for "suggested posts" – a game-changing way for your content to pop up in other people's feeds, targeted to the right audience for months, or even years.According to Tim Jurka, the senior director of engineering at LinkedIn, the current scenario of content quickly fading away in the newsfeed is about to get a major upgrade.&nbsp;"Right now, content lives and dies on the newsfeed very quickly," says Jurka.&nbsp;LinkedIn's mission is to compile the ultimate professional knowledge hub on its platform, ensuring your gems (or Jems, by our standards) resurface whenever someone needs a dose of your expertise.This move is part of LinkedIn's evolution, shifting focus from the pursuit of virality to championing "knowledge and advice."&nbsp;<h2>What’s going on in the world of Jem?</h2>Life as a business owner can be incredible but it can also mean sacrificing a lot of evenings and personal time. Which is why Jem is trying to find the right balance between work and play. Have you ever been to a candlelight concert? Jem and Josh went to a Coldplay one recently and they would absolutely recommend them! &nbsp;This month, Jem will be enjoying a spa day with two good friends that she knows on and off of LinkedIn. The power of LinkedIn, you don’t just generate leads, you make real friendships too.&nbsp;<img src="/uploads/image_48b9dd5218.png" alt="A group of people sitting in a room with candles

Description automatically generated"><img src="/uploads/image_f4e58702d1.png" alt="A person and person taking a selfie

Description automatically generated">Jem is also joining The Business Catalyst, a networking even to build business relationships and bring people together. Are you joining any new networking events this year?&nbsp;If not, we might have the perfect social one for you…<h2>The Social Games Returns&nbsp;</h2>The first networking event was a success and due to popular demand, it’s back! Back Again! Eminem would be proud.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/eminem_hey_9fcef3865e.gif" alt="eminem-hey.gif">Sponsored by&nbsp;<a href="https://www.maintechrecruitment.co.uk/">Maintech Recruitment</a>, this networking event is perfect for professionals who want to network and have fun too. Imagine a bit of bowling whilst talking business! We find the best way to network is by having fun and building relationships.&nbsp;Here’s the link to the ULTIMATE LINKEDIN NETWORKING EVENT!&nbsp;<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507?aff=oddtdtcreator">https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507?aff=oddtdtcreator</a><img src="/uploads/image_e6ea634186.png" alt="A poster for a social media event

Description automatically generated"><h2>What’s going on with Sarah?&nbsp;</h2>Well, she’s making progress on her driving lessons, her instructor has now asked her to book her test in! So, it’s getting closer to Sarah having the freedom to drive wherever she wants.&nbsp;She also attended the Emo Fest in Norwich, reliving the music of her teens. Because life is too short, to not have fun.&nbsp;<img src="/uploads/image_95a02c28dc.png" alt="A person taking a selfie

Description automatically generated"><h2>The BusinessGems Podcast</h2>In the second release of the BusinessGems podcast, Chris Branch joins the episode to discuss AI and how it could change the future of how we do business.&nbsp;The episode went live on 6th March, but don’t worry if you missed it. You can still watch the episode on YouTube.&nbsp;<a href="https://www.youtube.com/@BusinessGems-JemZoe">Click here for the YouTube page.</a><a href="https://podcasters.spotify.com/pod/show/business-gems-with-jem--z/episodes/Business-Gems---Episode-2-AI-expert-Chris-Branch-e2g0382">Click here for Spotify</a>.If you have watched it, please let us know what you think! We’d love to hear your thoughts!&nbsp;<img src="/uploads/image_7502824362.png" alt="A group of people with pink circles

Description automatically generated"><h2>Thank you</h2>And as always, thank you for reading! We appreciate the support! Keep your eyes peeled as we will be releasing our latest blog next week.&nbsp;If you’ve missed any of our previous ones, check them out on&nbsp;<a href="https://socialjems.co.uk/blog">our website</a>.&nbsp;Happy March Everybody!&nbsp;So…who’s coming to the networking event of the year?&nbsp;

The rising visibility of suggested posts and the return of The Social Games. 

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March Newsletter

Let’s look at the 2024 trends for TikTok, along with tips on how you can start promoting your business on the platform. Join us as we look at the trend report about Creative Bravery and Trend Signals, along with some helpful marketing tips to help you utilise TikTok.&nbsp;<h2>💎&nbsp;BUT FIRST, WHAT IS TIKTOK?</h2>Unless you've been living under a rock, TikTok has probably infiltrated your eardrums and taken over your screen. It's not just a social media platform; it's the social media platform, skyrocketing to #1 for all things short, snappy, and downright entertaining.Imagine if Instagram and YouTube made a baby platform, that they fed nothing but energy drinks. Well, that’s TikTok. TikTok is where users ditch still shots for a dazzling display of short videos, clocking in at a cool 15-60 seconds. It's a digital rollercoaster where creativity knows no bounds.(Please note that we don’t endorse giving babies energy drinks.)Why join the TikTok madness?Well, because it works!Now, let's tackle the big question: Is TikTok worth your precious time? Spoiler alert – oh, yes, it absolutely is.&nbsp;<h3>Here's the lowdown:</h3>Engagement: Users spend an average of 11 minutes per session, double the time they dedicate to Pinterest and almost four times more than the quick Instagram scroll. If you're after prolonged audience connections, TikTok is your backstage pass.Sales: Shopping on TikTok might not be the plan, but it happens. A lot. #TikTokMadeMeBuyIt is a legit hashtag, and 67% of TikTokers confess that the app has nudged them towards a shopping spree.Connections: TikTok isn't just about content; it's about relationships. Users engage with brands to see a different side, and it works like a charm. A whopping 73% feel a stronger connection with brands they follow on the platform.<h2>💎&nbsp;CREATIVE BRAVERY</h2>What can we expect from the platform? Well in their official 2024 TikTok trend report, the community will ignite a transformative mindset, which they call Creative Bravery.So, what is Creative Bravery?&nbsp;In short. It’s a mindset and approach that brands are encouraged to adopt in their marketing strategies.&nbsp;Creative Bravery is a blend of curiosity, imagination, vulnerability, and courage.Here's a breakdown of what Creative Bravery entails:<ol><li>Curiosity: Ditch the dull and embrace a curious mindset that catapults you beyond the norms. Dive headfirst into uncharted territories, explore fresh ideas, ride the waves of trends, and play with formats that snatch your audience's attention by the collar.</li><li>Imagination: Don't just think outside the box – obliterate the box! Tap into the wild, untamed power of your imagination. Paint outside the lines, concoct content that not only stands out but screams, "Look at me!" Get experimental with storytelling acrobatics and toss in visual elements that'll leave your audience in awe.</li><li>Vulnerability: Strip away the corporate façade and show 'em the real deal. Be open, be authentic, and as we always preach, be relatable! Build personal connections with your audience by baring it all – share genuine experiences, break down those cold, corporate walls, and let your brand become as human as the folks behind the screen.</li><li>Courage: Playing it safe is for the faint-hearted. Time to kick it up a notch with some calculated risks. Challenge the norms, flip some pancakes, and have the audacity to step out of your cushy comfort zone. Because, let's face it, true creativity doesn't thrive in the safe lane.</li></ol>In a nutshell, this ain't your grandma's marketing strategy.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/happy_birthday_538c739166.gif" alt="happy-birthday.gif">It's about unleashing the chaos, embracing the unknown, and crafting a brand narrative that not only turns heads but leaves a lasting mark. So, buckle up, buttercup!&nbsp;“2023 has seen an audience of over 1 billion people regularly coming to TikTok to find community, surprise and delight. In an era where storytelling has become predictable, TikTok showcases creativity without a typical beginning, middle or end.”&nbsp; – Sofia Hernandez, Global Head of Business Marketing for TikTok<h2>💎TREND SIGNALS UNLEASHED</h2>Speaking of reports, it’s not just about Creative Bravery, let’s look at one of TikTok’s other recent reports on Trend Signals. No, we're not predicting the next dance craze (well, maybe a little), but we're diving deep into what TikTok calls the sweet spot – Trend Signals, the secret sauce of enduring trends that'll give your brand some serious street cred.So, what on earth are Trend Signals?&nbsp;They're like the treasure maps of the content world, revealing emerging behaviours and interests that savvy brands can turn into gold for their long-term content strategy. Picture it as the ultimate guide to staying ahead of the curve.Now, let's break down these Trend Signals into three categories that are about to become your marketing BFFs:<ol><li>Curiosity:&nbsp;People aren't here for the 'right answer'; they're here for a rollercoaster of perspectives, new discoveries, and real-life action. TikTokers are like explorers in a digital jungle, 1.8 times more likely to say, “Hey, TikTok, show me something I didn't even know I liked!” For brands, this means more than just creating content; it's about crafting hyper-relevant, delightful, and downright useful content that piques every curiosity, even the ones buried in the depths of internet obscurity.</li><li>Storytelling: We're not into your average bedtime stories; we're talking about storytelling that breaks free from the shackles of predictability. TikTok is the stage where narratives go wild, giving brands the chance to unleash the unexpected. Get ready to captivate your audience with tales that don't just tug at heartstrings but tie them into an intricate storytelling knot.</li><li>Trust: TikTok isn't just a platform; it's a trust-building machine. Brands, your mission – should you choose to accept it – is to bridge the trust gap. Be transparent, be authentic, and let your audience know you've got their backs. (Just an FYI, you should always want to build trust regardless of what platform you’re on.)</li></ol>Remember – it's not just about trends; it's about seizing opportunities, embracing the chaos, and crafting a brand narrative that doesn't just follow trends; it sets them.Stay bold, stay curious, and let the Trend Signals be your North Star.<h2>💎&nbsp;THE TIKTOK CODE</h2>&nbsp;Alright, let's cut to the chase – TikTok isn't just a passing trend; it's here to stay. This social media whirlwind is no fleeting fad, so if you're not hopping on the TikTok train, you might just be left at the platform.Sure, TikTok might not be uptight, but don't let the fun and games fool you. It's a powerhouse for brand growth, and if you're not using it, you're missing out on a serious slice of the digital pie.Get your TikTok business strategy on point, and you'll be the trendsetter everyone's talking about. But beware, my friend – get it wrong, and your brand could become more cringe than a Facebook friend request from your Uncle Alan.And let's face it, nobody wants to be Uncle Alan.<img src="https://cms.socialjems.co.uk/uploads/alan_animal_28d42b184a.gif" alt="alan-animal.gif"><h2>💎HOW TO ROCK TIKTOK</h2>Good news – becoming a TikTok wizard for your business doesn't require a Hogwarts letter. No need for a social media PhD; this ain't rocket science. In this guide, we'll spill the beans on everything you need to know to strut your stuff on TikTok, grow your business, and maybe even make Uncle Alan a little jealous.Ready to TikTok and roll?&nbsp;Every campaign, every organic piece of content – think of them as golden opportunities. It's not just about showcasing your brand; it's about sharing, listening, and learning. Let's sculpt brand trust and values into a masterpiece, build deeper loyalty both on and off the digital platform.Now, brace yourself for the stats that'll make your brand strategy heart skip a beat. After a cheeky ad on TikTok, viewers don't just nod and move on; they embrace the brand like a long-lost friend. Here's the lowdown:<ul><li>Trust: A whopping 41% surge in trust. That's right – your brand becomes the confidant viewers never knew they needed.</li><li>Loyalty:&nbsp;Buckle up for a 31% increase in brand loyalty. Your audience isn't just sticking around; they're throwing on the loyalty cap like it's a fashion statement.</li><li>Vibes:&nbsp;A 33% rise in viewers saying your brand is a perfect fit for who they are. It's not just a brand; it's a personality match made in TikTok heaven.</li></ul>WHAT’S NEXT?Great! You've set up shop on TikTok – now what? Time to ditch the stiff corporate facade, get creative, and turn your brand into the talk of the TikTok town. But how, you ask?&nbsp;<ol><li>Let's get one thing straight – TikTok isn't your typical sales pitch arena. Users aren't here to be bombarded with ads; they're here to be entertained. So, ditch the hard sell and focus on creating quality, engaging content that speaks the language of TikTokers. Forget the old rulebook; TikTok has its own set of vibes, rhythms, and quirks. Dive in headfirst, follow the TikTok royalty, and observe. What makes their content tick? How do they groove with the community? Tailor your brand's dance moves accordingly. Start slow, find your rhythm, and post consistently. TikTok suggests 1-4 times a day, but hey, Rome wasn't built in a day. Begin with once a week, feel the vibes, and then amp it up. It's all about finding that sweet spot of fun and manageability.</li><li>Ready to turn those virtual window-shoppers into loyal customers? Enter TikTok Shop – your in-app shopping spree destination. When you've built a following that could rival a rock concert crowd, it's time to add your products to the TikTok Shop. But hold your horses, cowboy. Before you start the sell-a-thon, build trust. TikTok users aren't buying into a brand they don't trust. So, sprinkle in those promotions gently.</li><li>Sure, TikTok can be your cash cow, but it's also your playground for building brand love. Use it to build a community, boost customer loyalty, and turn those one-time shoppers into repeat buyers. Engage, entertain, and forget the hidden sales agenda. Let TikTok be the place where your brand dances, sings, and has a good ol' time. Build trust, and the sales will follow naturally.</li><li>Let your personal brand dazzle alongside your business. Sing, dance, and laugh your way into the hearts of your audience. It's not just about selling; it's about being authentically, unapologetically you.</li></ol><h2>THE LATEST UPDATES!</h2>Big moves and a bit of drama unfolding in the TikTok realm. The platform that's been dropping beats and making moves is hitting a remix, but don't cue the funeral march just yet – it's a vibe shift waiting to happen.The silence of the beatsSo, TikTok's gone a bit silent lately – turns out, it's the fallout from a showdown with Universal Music Group. The deal between TikTok and Universal hit its expiry date, and both sides couldn't come to a new agreement.&nbsp;The impactRemoving the music from TikTok, the soul of the platform, raises questions about its survival. But hey, this ain't a eulogy – it's a remix in the making.Change is the game, and TikTok's evolution is a silver lining for creators and businesses. The absence of chart-toppers could be the kick in the pants we all needed:<h3>🎙️Podcasters, rise up!</h3>With mainstream tracks taking a backseat, this could be the golden era for podcast agencies to strut their stuff. Engaging snippets, teasers, and highlights – a new realm for podcast promotion awaits!<h3>🎥&nbsp;Video marketers, steal the show!</h3>Video marketers, this is your stage! TikTok could transform into a visual playground where creative content steals the spotlight. Unleash your video prowess and captivate without relying on the top charts.<h3>🎬Business promotion</h3>Brace yourselves, businesses – it's spotlight time without the backing track! TikTok, with its dynamic and visually driven format, could become the ultimate stage for businesses to showcase, share stories, and connect with audiences in innovative ways. Adaptability is your secret weapon!<h3>🎶DIY audio</h3>Who needs mainstream tracks when users can drop their audio magic? The platform might see a surge in original sounds, voiceovers, and audio branding. Get ready for a DIY audio revolution, where users become the maestros of their TikTok experience.Change is inevitable, and TikTok's potential musical remix doesn't signal the end – it's a fresh start. As content creators, marketers, and businesses, it's an invitation to explore uncharted vibes, be the trendsetters in this TikTok era, and redefine the social media narrative.<h2>💎&nbsp;STILL WANT MORE?</h2>We’ll be covering tips on going live on TikTok on our socials soon, don’t want to miss out? Make sure you’re following us.&nbsp;<a href="https://www.linkedin.com/company/social-jem-s">LinkedIn</a><a href="https://www.instagram.com/thesocialjems/">Instagram</a>&nbsp;<a href="https://www.facebook.com/SocialJems">Facebook</a>&nbsp;OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.&nbsp;Just <a href="https://socialjems.co.uk/contact">contact us</a> and ask to be signed up!&nbsp;

TikTok: Where boldness meets banter. 😀

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How you can market your business on TikTok in 2024

What has SocialJems got in store for you this month? How about our updated services, exciting networking events, and a spanking brand new business podcast!&nbsp;<h2>🎙️ Brace Yourself! Jem's Got a Podcast!💎</h2>Get ready for the newest podcast in town, the Business Gems! Teaming up with the fabulous Zoe Starbuck, they've birthed "Business Gems" - the podcast that's set to revolutionise the way you tackle entrepreneurship.So, what's the lowdown on Business Gems? Well, it's your one-stop-shop for all things business savvy. Whether you're plotting the inception of a new venture or looking to sharpen your existing business game, Jem and Zoe are here to spill the beans on everything. From mastering that mindset to navigating the treacherous waters of marketing and cash flow, they've got the golden key to unlock success.Mark your calendars for the 6th of February because that's when the first gem-packed episode will hit the airwaves. Get ready to soak in the wisdom, have a few laughs, and probably spill your coffee in excitement - it's that good!And, if you're following us on any of our socials, keep those eyes peeled. We've got updates, sneak peeks, and maybe a behind-the-scenes gem or two coming your way.&nbsp;So, what are you waiting for? Get those earbuds ready and grab a cuppa!Remember: 6th February<img src="/uploads/image_fb848c0919.png" alt="A logo for a business

Description automatically generated"><h2>🕹️Get ready for Yorkshires coolest networking event!&nbsp;</h2>Hold onto your business cards because we've got some seriously exciting news coming your way! Brace yourselves for the possibility of another networking extravaganza hosted by none other than our dynamic duo, Jem and the one and only Ryan Mulhern.We can imagine it already. Yorkshire, buzzing with professionals, the air filled with the sounds of arcades, the clatter of ping pong balls, and beats that make you want to dance your way to a new contact. Yes, you heard it right – we're talking about a networking event that's as cool as it gets. Because why should networking be all suits and ties? It's time to let your hair down and have some serious fun!Now, we haven't set the date in stone just yet – we like to keep you on your toes. But here's a little insider info: think arcades, ping pong showdowns, and a soundtrack that'll make even the most serious professionals tap their feet.We're gauging the interest levels, so here's your chance to shout it from the rooftops (or just reply to this email, your call). Are you up for a networking event that's more fun, less formal? Drop us a line and let us know if you're game.<h2>The Sizzle Shizzle Sessions to unlock your swagger!&nbsp;💎</h2>Ever find yourself in a social media funk? You’re crafting content and staying active on your social media, but it feels like you're missing the magic touch? We get it – the struggle is real. But fear not, because we've got the antidote to your social media mystery.Introducing our Social Sizzle Shizzle Sessions! If you're scratching your head wondering what's not clicking, we're here to sprinkle some social media fairy dust and make things sizzle!Here's the deal: We're offering exclusive, one-on-one sessions with the social media maestros themselves – Jem and Sarah. But hold on, we're not magicians with unlimited time; we can only squeeze in 5 of these sessions each month. So, if you're keen to crack the code to social media success, don't twiddle your thumbs – grab your spot before they vanish into the digital abyss.What can you expect from our Social Sizzle Shizzle Sessions?&nbsp;An hour of pure social media enlightenment tailored to your needs, all for a pocket-friendly £75+ VAT. It's like having your own social media gurus on speed dial.Ready to turn your social media game from meh to magnificent?&nbsp;<img src="/uploads/image_852e83ce63.png" alt="A person smiling at the camera

Description automatically generated"><h2>🎉 Jet-setting Jem alert!&nbsp;</h2>Hold onto your keyboards because we've got some sizzling updates from the one and only Jem! Brace yourselves – she's taking a break, and it's not just any break. Get ready to live vicariously through Jem's holiday chronicles because she's jetting off to the vibrant streets of Barcelona, accompanied by none other than our fabulous friend and client, Jovita.Yes, you heard it right. At Social Jems, we don't just stop at business. Our clients aren't just clients; they're friends we want to explore the world with.&nbsp;But wait, there's more! It's Josh and Jem's anniversary in February too!&nbsp;🎉 And how are they planning to mark this milestone? By diving into the magical world of a Coldplay orchestra show.Talk about celebrating with a bang!<img src="/uploads/image_1be7e8fff5.png" alt="A person and person sitting at a table with drinks

Description automatically generated"><h2>&nbsp;🦈 The Morgenmuffel is back in action!&nbsp;</h2>Time for the latest scoop on our resident morgenmuffel, Sarah! She kicked off the New Year like a shark on a mission, only to face a formidable opponent – a chest infection. But now she's back and ready to conquer the next adventure!Brace yourselves for some serious fun – Sarah's gearing up to hit the arcades, and she's got her sights set on a country music concert in Great Yarmouth.&nbsp;Rumour has it she's cooking up some social media videos that involve, wait for it, being dressed as a shark!&nbsp;🦈 Because why be ordinary when you can be fin-tastic?&nbsp;<img src="/uploads/image_c70436d940.png" alt="A person taking a selfie

Description automatically generated"><h2>Get ready for a weekly dose of marketing magic!🎉</h2>Brace yourselves for a newsletter makeover – we're not just stopping at monthly updates. Nope, we're cranking it up a notch and introducing WEEKLY marketing tips!&nbsp;Now, we're not going to pretend we've got these tips penned down just yet. We're not miracle workers (well, maybe a bit), and we'll need a tad more time to whip up the marketing potion. But it's on the agenda, and it's coming your way soon!Why? Because you awesome folks deserve a little extra for being part of our newsletter crew. Think of it as a digital high-five for choosing to ride the marketing wave with us. We appreciate you, and we're ready to spill the marketing beans straight into your inbox every week.As for the rest of this month's news, well, that's a wrap! Thanks a bunch for hanging out with us, reading our updates, and being the fantastic bunch, you are.&nbsp;We couldn't do it without you.

Sizzle Shizzle Sessions, Podcasts, and Parties. What more could you want from a newsletter?


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February Newsletter

It’s 2024 and our first blog of the year, so all we can say is…welcome back to the social media circus! 

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Do you need to be promoting your business on every social media platform? 

But first, let’s talk about the end of 2023! Yes, we’re mentioning Christmas in January and we’re not sorry. How did you celebrate?&nbsp;Did you have a good time? Share your photos with us! We’d love to see what you got up to!Now before we talk about any team updates, we want to talk about the Do’s and Don’ts of social media in 2024 - we figured that would be a great way to start our first newsletter of the year.Do’s and Don’ts of 2024It’s a brand-new year, so let's kick it off by looking at some of the Do's and Don'ts of social media in 2024.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/thumbs_up_double_thumbs_up_a6aba2363a.gif" alt="thumbs-up-double-thumbs-up.gif"><h3>✅ Do's:</h3><ol><li>Engage Authentically: Do actively engage with your audience by responding to comments and messages. Authentic interactions create a sense of community and trust.</li><li>Keep Content Fresh:&nbsp;Regularly update your profile with relevant and interesting content. Share updates, news, and insights to keep your audience engaged and informed.</li><li>Encourage Conversations:&nbsp;Do create content that sparks conversations. Pose questions, seek opinions, and encourage your followers to share their thoughts. Meaningful discussions enhance your online presence.</li><li>Stay Current:&nbsp;Stay abreast of social media trends, features, and algorithms. Adapt your content strategy accordingly to maximise visibility and reach.</li><li>Utilise Stories and Reels:&nbsp;Take advantage of ephemeral content like Stories and Reels to showcase a more spontaneous and behind-the-scenes aspect of your brand or personal life.</li></ol><img src="https://cms.socialjems.co.uk/uploads/joaquin_phoenix_commodus_5729ecc30c.gif" alt="joaquin-phoenix-commodus.gif"><h3>❌&nbsp;Don'ts:</h3><ol><li>Avoid Overusing Hashtags:&nbsp;Don't inundate your posts with an excessive number of hashtags. Focus on using relevant and specific hashtags to reach your target audience.</li><li>Don't Ignore Your Followers:&nbsp;Ignoring comments or messages can create a negative impression. Show appreciation for your followers by acknowledging their contributions and questions.</li><li>Steer Clear of Inconsistent Branding:&nbsp;Maintain a cohesive brand image across all your social media platforms. Inconsistent branding can confuse your audience and dilute your message.</li><li>Don't Be Impersonal:&nbsp;Avoid sounding too corporate or detached. Inject personality into your posts to make your brand relatable and memorable.</li><li>Refrain from Over-Promotion:&nbsp;While self-promotion is essential, excessive promotion can be a turn-off. Strike a balance by providing value and building genuine connections with your audience.</li></ol><img src="/uploads/image_298cc61070.png" alt="Cartoon of a person waving

Description automatically generated"><h2>&nbsp;Our Advice:</h2><ol><li>Embrace Video Content:&nbsp;Video content continues to dominate social media. Incorporate engaging videos into your strategy to captivate your audience.</li><li>Be Mindful of Privacy: Respect user privacy and be transparent about data usage. Build trust by prioritising user security and data protection.</li><li>Monitor Analytics:&nbsp;Regularly analyse social media analytics to understand what works and what doesn't. Use insights to refine your strategy for better results.</li></ol>By adhering to these do's and don'ts, you'll be better equipped to navigate the social media landscape in 2024, ensuring a positive and impactful online presence.&nbsp;Happy posting!<h2>Christmas at Jems!</h2>Jem was lucky not to find her house destroyed by rampaging rhinos, as the Jem clan decided a game of Jumanji was a good idea.😮Would you dare play?<img src="/uploads/image_e8e2149146.png" alt="A group of people sitting at a table with a board game and a board game

Description automatically generated">Along with playing a risky game, Jem and Josh decided to take the dogs for a visit to York, and it would have been rude not to get a hot chocolate whilst out on their adventures. They loved it, and so did the dogs!&nbsp;It’s probably the only time of year where Jem actually puts down the work, so we’re glad to see her out and about, enjoying herself!&nbsp;<img src="/uploads/image_0d78f2359a.png" alt="A person and person posing for a picture in front of a large building

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Description automatically generated"><h2>New Year at Sarahs!</h2>And as for Sarah, well New Year is her favourite time of year, so she went a bit overboard with a cheese charcuterie board and flamingo jelly shots, and dressing as a shark…says it all really.🤣Did you make it to midnight?<img src="/uploads/image_463b36894c.png" alt="A group of people posing for a photo

Description automatically generated">Sarah also spent Christmas with Joe’s family in Dover, catching up with everyone. The only downside to leaving her home, is that her friends decided to prank her. They did warn her they would do stuff to her house if she left them again.&nbsp;<img src="/uploads/image_029abb261e.png" alt="A stuffed animal in a room with balloons

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Description automatically generated"><h2>What’s new with SocialJems?</h2>In short- a lot!&nbsp;We have a lot of changes coming, but we’re not quite ready to share that information yet. But it’s exciting and we’re still offering our same marketing services…but with an upgrade!&nbsp;Keep your eyes peeled for more on this!&nbsp;<h2>Looking to smash the world of marketing this year?&nbsp;</h2>Embarking on a journey to conquer TikTok, LinkedIn, Instagram, Facebook, blog content, newsletters, or the expansive realm of social media and digital platforms? Look no further! Our team is here to turn your vision into a captivating online narrative.TikTok: From trend-chasing to creating original content that resonates, we've got the expertise to boost your presence on TikTok. Let us craft videos that stand out in the scroll, engaging your audience and amplifying your message.LinkedIn: Unlock the full potential of LinkedIn with a tailored marketing strategy. Whether you're aiming to build professional connections, showcase industry expertise, or promote your business, we'll curate content that aligns with your goals.Instagram: Instagram is more than just pretty pictures; it's a visual story waiting to be told. Our team excels at crafting visually stunning and compelling content, ensuring your Instagram feed becomes a powerful tool for engagement and brand awareness.Facebook: Let us create a strategic plan to leverage this platform, combining engaging posts, targeted advertising, and community building to amplify your online presence.Blog Content:&nbsp;A well-crafted blog can be the cornerstone of your online presence. Our content creators are adept at weaving narratives that inform, entertain, and resonate with your audience, driving traffic and establishing your authority in your field.Newsletters: Newsletters are a direct line to your audience. We'll help you curate newsletters that captivate, inform, and drive engagement. From eye-catching designs to compelling content, your newsletters will leave a lasting impression.In a digital age where every click matters, having a comprehensive and effective digital strategy is paramount. Let our team of experts be your guide. If you're seeking assistance in navigating the ever-evolving landscape of online content creation and marketing strategies, get in touch with us today.&nbsp;Your success is&nbsp;<a href="https://socialjems.co.uk/contact">just a message away</a>!How are you feeling about 2024?&nbsp;

Welcome to 2024! Where the possibilities are endless. 


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January Newsletter

Just because it’s December doesn’t mean you should stop thinking about your social media! Your business isn’t going anywhere but your social media growth could fade away if you take your foot off the pedal.&nbsp;(Take some pressure off the accelerate, it is Christmas after all, just don’t come to a complete stop.)When you jump on the latest trends, it's like opening up a direct line to chat with your audience. This means you can hear what customers, colleagues, and even competitors have to say – both the good and the not-so-good stuff. It's like having a conversation with everyone connected to your brand on social media.<a href="https://www.smartinsights.com/">Smart Insights</a> have looked into the current trends on marketers in 2024 and have found the top 5 Identified social media trends.&nbsp;So, let’s explore them…<h2>Raw Content:&nbsp;</h2>Raw and authentic content takes precedence (as always). If you follow us on any of our social media channels, you might have noticed that we ALWAYS talk about the importance of authenticity and raw content, and if you haven’t seen them, then you’ll find the links to our channels at the end of this blog.😉Not every piece of content needs to be meticulously produced; sometimes, the charm lies in its unpolished nature. This authenticity, whether an impromptu monologue after a meeting or a behind-the-scenes tour, allows brands to reveal the people behind the business, building a connection with the audience beyond constant sales posts.<h2>Authentic Creator Content:</h2>The popularity of platforms like TikTok and Instagram is projected to grow in 2024. The rise of influencers and creators, at the heart of innovative content, is fuelled by the appeal of fun, different, and authentically human content.&nbsp;And it’s not just TikTok and Instagram.&nbsp;Of course, we’re going to talk about our favourite platform!LinkedIn!In November,&nbsp;<a href="https://www.fastcompany.com/90972017/linkedin-influencers-intel-hootsuite">Fast Company</a> wrote about the rise of LinkedIn Influencers.While AI offers opportunities for innovation, the demand for content that resonates with communities remains strong. Expect a surge in creators and influencers with unique perspectives, providing brands with opportunities to connect with distinct audiences.The trend of partnering with LinkedIn influencers is poised to grow in 2024.&nbsp;Brands willing to explore this less-charted territory, setting detailed briefs, respecting creative autonomy, and aligning content with the platform's nuances, stand to unlock the full potential of LinkedIn's influencer landscape.&nbsp;As the saying goes, in the world of social media, sometimes the unexpected players are the ones who steal the show.<img src="/uploads/image_6a9eb9fc93.png" alt="A blue water with white text

Description automatically generated"><h2>Social Media Collaboration and LinkedIn Articles:</h2>Collaborating with brands on platforms like TikTok, Instagram, LinkedIn or YouTube injects vitality into your content strategy. It's a dynamic way to showcase your brand personality, leverage the credibility of your collaborators, and engage with a broader audience. The symbiotic relationship formed through collaboration often results in a win-win situation, where both parties benefit from the cross-pollination of followers and heightened visibility.Overcoming the challenge of declining visibility in feeds requires a shift in perspective. Instead of viewing social media solely as a promotional tool, consider it a means to develop relationships with the public, fans, customers, and employees. Something we will not stop talking about! Because building those relationships will always be relevant, whether it's 2024 or the year 3000. (Not much has changed but they live under water.) 🎶Leverage user-generated content to meet your content needs, simultaneously gaining increased visibility and trust in your brand through collaboration.<h2>LinkedIn's Collaborative Edge:</h2>Now, let's shine a spotlight on LinkedIn, the professional networking haven where collaborative articles can work wonders for your visibility.&nbsp;Collaborative article stands out as a beacon of collective wisdom. Whether teaming up with industry peers or influencers, these articles create a synergy that not only broadens your reach but also adds layers of expertise and credibility to your brand.When you share the virtual stage with others in your field, you're not just creating content; you're crafting a narrative that resonates with a diverse professional audience. These collaborations not only enhance your visibility on the platform but also position your brand as a thought leader within your industry.<img src="/uploads/image_83bb00a978.png" alt="No alternative text description for this image"><h2>&nbsp;Social Search</h2>Platforms like TikTok have evolved beyond mere entertainment hubs; they've become the search engines of choice, particularly for the Gen Z audience. The allure lies in the brevity of bite-sized, hyper-specific, and user-generated videos that not only captivate but also deliver information with unprecedented efficiency.Understanding the role of social search in the digital realm is essential for crafting effective marketing strategies. As the go-to search engine for a substantial portion of Gen Z, platforms like TikTok present an invaluable opportunity for brands to showcase their products or services in a format that resonates with this tech-savvy demographic.To harness the full potential of social search, prioritising keywords in titles, captions, and leveraging relevant hashtags becomes paramount. Unlike traditional search engines, social search thrives on succinct and engaging content. Brands that master the art of integrating strategic keywords seamlessly into their content stand to gain heightened discoverability among users actively seeking concise yet impactful information.&nbsp;And if you need help with your social media captions then check out our blog on&nbsp;Why social media captions important.&nbsp;<img src="/uploads/image_f30b672438.png" alt="A person holding his head

Description automatically generated"><h2>The Role of Edutainment:</h2>Let meeeee Edutain you!🎶In this era of social search dominance, the fusion of education and entertainment, often termed as "edutainment," becomes a potent tool for marketers.&nbsp;The brevity of user-generated videos on platforms like TikTok provides a unique opportunity to educate and engage simultaneously. Tools such as AnswerThePublic and AlsoAsked emerge as indispensable allies, aiding marketers in identifying trending topics, questions, and content gaps that can be transformed into captivating edutainment opportunities.In the quest for enhanced discoverability, marketers in 2024 will rely on a toolkit that extends beyond traditional SEO practices.&nbsp;For marketers gearing up for 2024, understanding the nuances of this trend and adapting strategies to align with the preferences of platforms like TikTok and LinkedIn is not just an option but a necessity. From keyword optimisation to embracing the edutainment ethos, the future of marketing lies in mastering the art of social search and staying ahead in the race for discoverability in the digital age.Want to optimise your LinkedIn? Check out our&nbsp;<a href="https://www.linkedin.com/posts/social-jem-s_linkedin-and-google-search-results-activity-7107997536107253760-MQdz?utm_source=share&amp;utm_medium=member_desktop">post about getting your LinkedIn to show up in Google Search.</a>&nbsp;<img src="/uploads/image_503788566b.png" alt="A blue and pink background with white text

Description automatically generated"><h2>AI for Social Listening:&nbsp;</h2>As we hurtle into 2024, the influence of artificial intelligence (AI) on social media marketing is poised to reach new heights. One particularly intriguing facet is AI for social listening, a realm where the convergence of technology and marketing strategy becomes increasingly seamless.At the forefront of this AI evolution is generative AI, exemplified by innovations like ChatGPT. This technology transcends mere automation, exhibiting the capacity to generate human-like text and responses.&nbsp;Platforms such as LinkedIn are quick to recognise the potential of this cutting-edge technology and are taking bold steps to integrate in-app AI tools. These tools go beyond the rudimentary, venturing into the realm of post-writing and comment suggestions.<h3>LinkedIn's In-App AI Tools:</h3>LinkedIn's foray into in-app AI tools signifies a shift in the way content is not only generated but also tailored to resonate with individual users. Imagine a tool that not only understands the nuances of your industry but can craft posts that align seamlessly with your brand's voice and objectives. The result? A more efficient and personalised content creation process that keeps your audience engaged and informed.<h3>A Cautionary Note on Originality:</h3>However, as we embrace the AI revolution, a note of caution echoes through the corridors of social media algorithms. While these AI tools hold immense promise, the emphasis on original content remains pivotal. Algorithms still value the authenticity and uniqueness that human creativity brings to the table. Therefore, while leveraging AI for efficiency and precision, marketers must tread carefully, ensuring that the essence of originality is preserved in their content strategies.The advent of AI in social listening heralds a new era for marketers, offering tools that streamline content creation and enhance user engagement.&nbsp;However, this progression comes with the responsibility of maintaining the soul of originality, ensuring that the human touch remains at the forefront of content strategies in 2024.<h2>To Cut The BullSh*t, What Does This Mean For You?&nbsp;</h2>In summary, embracing the evolving realm of social media trends is not just a necessity but a strategic imperative for businesses looking to thrive in 2024.From prioritising raw and authentic content that reveals the human side of brands to tapping into the continued rise of authentic creator content on platforms like TikTok LinkedIn and Instagram, the key lies in connecting with audiences on a genuine level.&nbsp;Social collaboration and the recognition of social media as a relationship-building tool further underscore the need for a collaborative approach. As social media takes on the role of a new search engine, incorporating keywords and staying attuned to emerging AI tools become crucial for maintaining visibility. The overarching theme centres on putting humans back at the core of marketing strategies, emphasising the importance of genuine connections in an increasingly digital landscape.&nbsp;In navigating these trends, businesses can position themselves to not only stay relevant but also build meaningful engagements with their target audience in 2024.That’s All For 2023!&nbsp;Well, that’s the last blog from us in 2023! Don’t forget to follow our socials. We’ll be providing tips on how to promote your business and make the most of your social media all year round.&nbsp;<ul><li><a href="https://www.linkedin.com/company/social-jem-s">LinkedIn</a></li><li><a href="https://www.instagram.com/thesocialjems/">Instagram</a>&nbsp;</li><li><a href="https://www.facebook.com/SocialJems">Facebook</a>&nbsp;</li></ul>And for our last tip of December: remember to keep your social media content light in December. Though if you were following us or our newsletter- you’d already know about this. 😉&nbsp;<img src="/uploads/image_2afd565101.png" alt="A person in santa garment lying in snow

Description automatically generated">Merry Christmas from all of us here at SocialJems!&nbsp;

Let’s talk social media trends and what they could mean for your marketing strategy in 2024. 

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Social Media Trends You Should Be Embracing In 2024

How is it December already! Sarah still thinks we're in June!We know this time of year can be a bit hectic, with everyone hustling to wrap up projects and tie a neat bow on 2023. But here's a tip: just because it's December doesn't mean your social media game has to take a holiday break too!Sure, things might slow down a bit as people gear up for some well-deserved time off, and traditional sales posts might not be the go-to for everyone right now.&nbsp;People are diving into holiday festivities, enjoying quality time with loved ones, or simply taking a social media detox.&nbsp;But guess what?&nbsp;This creates a fantastic opportunity for you to stand out.&nbsp;With fewer people in the social media arena, your posts have a better chance of standing out. While your competitors may be taking a hiatus, you can keep the momentum going.&nbsp;Share the fun vibes and let your audience get to know the real you.Think beyond the sales pitch – showcase the fun side of your brand.&nbsp;Whether it's the office Secret Santa shenanigans or you treating yourself to a gingerbread hot chocolate to unwind after a busy week, share those moments.&nbsp;This is the time to humanise your brand, connect on a personal level, and build a stronger rapport with your audience.Remember, December is about spreading joy and having a good time. So, sprinkle a little holiday magic on your social media.&nbsp;Engage in fun conversations, share light-hearted content, and, most importantly, have fun yourself!&nbsp;It's not about neglecting your social accounts; it's about using this festive season as a unique opportunity to boost your online presence.Let your personality stand out, and who knows, you might just find that your audience appreciates the authentic, holiday spirit you bring to their feeds.&nbsp;And you don't need to be a fan of Christmas to have fun! Your content doesn't have to be about Christmas, share things that you enjoy!😀<h2>LinkedIn says goodbye to carousels and more</h2>LinkedIn is saying goodbye!👋No more, carousel posts, profile videos and in-image linking.&nbsp;Starting from 14th December 2023.&nbsp;This means any previously posted carousels will be waving goodbye, and those clickable links? Well, they're going to take an early retirement too.According to LinkedIn, this move is happening due to a bit of a lack of interest among users.&nbsp;So, from next month onwards, carousels and profile videos will no longer be part of the LinkedIn posting menu.But don’t worry. If you love carousels, you can always use the PDF workaround until further notice.As for profile videos and clickable links in images, they joined the LinkedIn party in 2021 and August last year. However, it seems like the dance floor wasn't as packed as expected, so they've gracefully exited the stage.Oh, and here's a heads-up for planning: all these changes are not just for the present but also for the past. Anything you've posted using these features will be retrospectively bid adieu next month.😲Now, if you're feeling a bit nostalgic or want to keep a memento of your profile video, LinkedIn is offering to send you a copy. Just drop them a line at&nbsp;<a href="mailto:contentsupport@linkedIn.com">contentsupport@linkedIn.com</a>&nbsp;Before December 11th!<h2>Sending messages through your Company Page&nbsp;👀</h2>We're buzzed to bring you some exciting news about the latest feature on LinkedIn that is sure to revolutionise the way you connect with your audience.&nbsp;LinkedIn has recently introduced the ability to send messages through company pages, offering a convenient and efficient way to engage with your followers and potential clients.Why is this great news for you?<ul><li>Quick and direct communication:&nbsp;With the new messaging feature, you can now reach out to your connections directly through your company page. This eliminates the need to send personal messages or navigate to external websites, it’s making it more accessible and now you can stand out in the DMs!</li><li>Grow your company page: This feature serves as a fantastic opportunity to boost the visibility and growth of your LinkedIn company page. By engaging with your audience through this channel, you create a more direct and professional avenue for interaction.</li><li>Connect with your followers: Sending a friendly "hey there" or inquiring about the type of content your followers would like to see more of is a great way to build up your community. Use this feature to build a stronger connection with your audience and tailor your content to meet their preferences.</li></ul>We’d recommend you explore this exciting new feature and make the most of the opportunities it presents. Stay ahead of the curve, enhance your company's online presence, and build meaningful connections with your audience on LinkedIn.It’s still in the early stages and not everyone has access to this feature yet, but it’s coming your way soon!&nbsp;Stand out with your company page!&nbsp;<h2>Jem crashes a spa!</h2>Well, she didn’t crash one. She booked and paid for one. It’s been a long and wild year at SocialJems, and though Jem always adapts…she’s still human. And being a business owner and tackling all these challenges, can take its toll.So, she took a day off (which Jem struggles to do usually) and headed to the spa for a day of relaxation, bubbles, and treatments.&nbsp;<img src="/uploads/image_8127520b09.png" alt="May be an image of 1 person and drink"><h2>Sarah hasn’t crashed!</h2>And considering what she’s been doing -that’s a good thing. She’s continuing her driving lessons, travelling down country roads in the lovely British rain. And of course, she’s still hitting the arcades and visiting the seals.<img src="/uploads/image_b10ec1bcc4.png" alt="No alternative text description for this image"><h2>Big things are coming!</h2>We have some new and exciting changes coming to SocialJems in 2023! But you’ll just have to wait until next year to find out about that.&nbsp;😉Well, we guess you’ll be hearing from us in January! Already a weird thought!So, from all of us here…have an amazing Christmas and New year!&nbsp;<h2>Who’s ready to celebrate?</h2>Psst! Don’t forget to follow our socials. We’ll always providing marketing tips and updates!&nbsp;<ul><li>&nbsp;<a href="https://www.linkedin.com/company/social-jem-s">LinkedIn</a></li><li><a href="https://www.instagram.com/thesocialjems/">Instagram</a></li><li><a href="https://www.facebook.com/SocialJems">Facebook</a></li></ul>Or keep an eye out on&nbsp;<a href="https://socialjems.co.uk/blog">the blog</a>, where we will be releasing tips to help with your digital marketing.&nbsp;See you in 2023!

Say goodbye to LinkedIn carousels and profile videos! What can you expect in December?

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December Newsletter

The SocialJems have had a pretty busy time, we’re almost at full capacity and it won’t be long until we have to put a pause on taking on new clients. As we say here, “we like money, but not when it costs us our mental health.” And we don’t believe in burning out the team either.&nbsp;<h2>But you don’t want to hear about that…</h2>You want to hear about some marketing tips (or at least, we guess that’s why you subscribed to our newsletter, right?)So, are you thinking about the psychology behind your content and marketing strategy for November and December? People are rearing up for the holidays, they might be mentally checked out, so make it easy for them to engage with your content.&nbsp;Afterall, you’re not writing to robots. We’re humans, think about the psychology of your content.<h2>Making it fluffy for the Holidays&nbsp;</h2>November and December are when people start transforming into real-life elves, busy wrapping gifts and hanging mistletoe. So, it's crucial to adjust your social media strategy accordingly.&nbsp;Instead of bombarding your audience with overly complicated content, consider keeping it light and fluffy.&nbsp;Think of it as a marshmallow in your hot cocoa—a little sweet, a lot cozy, and oh-so-easy to engage with.&nbsp;🍫☕Here’s a tip for you:LinkedIn polls are the hot cocoa of social media engagement. They're quick, fun, and perfect for grabbing your audience's attention. Come December, a lot of people are mentally checked out, which is why polls are a great way to engage them without hurting their brain!So, keep it simple, keep it engaging, and make it a delightful scroll for your audience!&nbsp;<h2>Planning your 2024 marketing strategy</h2>Now, while you're busy untangling fairy lights and keeping your business afloat, it's also a great time to think about your marketing strategy for the shiny new year, 2024!&nbsp;What do you want to achieve and what are you doing to make it happen?<h2>Be Kind, Give Time</h2>What is Be Kind Give Time?Setting up a business, taking the first step in our career is hard, and help and guidance is expensive, an expense many starting out on their journey cannot afford.&nbsp;Something many of us can relate to. Which is why we are excited to be a part of this movement. Created by Paul Starbuck, to give back and to show each and every person on LinkedIn the power of building a network of strong, confident amazingly talented individuals.&nbsp;Because we all know it’s not what you know, it’s who you know that matters.&nbsp;And with it us coming into the Christmas, it gives us the perfect opportunity to launch a fun, and supportive campaign simply centred around being kind.&nbsp;How can you get involved?All you need to do is pledge an hour of your time to share your expertise to help someone else.<a href="https://www.linkedin.com/in/paul-starbuck/">Get in touch with Paul</a> if you would like to get involved!<img src="/uploads/image_e6c771970e.png" alt="A pink banner with a child and a clock

Description automatically generated"><h2>Now for the team updates…</h2>&nbsp;The Jem-dateIt’s the first half term where Jem won’t be spending it with her son. Charlie is on a holiday in Majorca with his father, having a great time but it has thrown Jem! She is used to juggling the school holidays and running a business, but this time there is no juggling…but she is lost with what to do, without Charlie around.&nbsp;“Where the F is my kid! I don’t like this” – A quote from Jem.&nbsp;So, she’s done what she does best…focused on something to distract herself.&nbsp;So, when she’s not writing content or calling clients, she’s decorating her house AGAIN!&nbsp;Her partner Josh is still struggling with his knee, but at least he is now on the waiting list for surgery – we’re thinking of you Josh!&nbsp;<img src="/uploads/image_c917024bdf.png" alt="A person and person taking a selfie

Description automatically generated">The morgenmuffel&nbsp;Sarah faced her first battle with Covid, which left her out of the game for a week. But she doesn’t want to talk about that, she wants to talk about something fun she did!She recently went to London to see a Finnish rap artist named&nbsp;Käärijä, and in true Sarah-style, adopted a person who was attending the concert all alone and had travelled from Paris to be there.&nbsp;Also, Happy Birthday Sarah!&nbsp;<img src="/uploads/image_2f99e33442.png" alt="Two women posing for a selfie

Description automatically generated"><h2>That’s a wrap!</h2>Thanks for joining us! If you’re struggling to plan your November and December content, then don’t forget to follow our socials. We’ll be providing tips on how to promote your business during a time where people want fluffy content.&nbsp;<ul><li><a href="https://www.linkedin.com/company/social-jem-s">LinkedIn</a></li><li><a href="https://www.instagram.com/thesocialjems/">Instagram</a>&nbsp;</li><li><a href="https://www.facebook.com/SocialJems">Facebook</a>&nbsp;</li></ul>Or keep an eye out on&nbsp;<a href="https://socialjems.co.uk/blog">the blog</a>, where we will be releasing tips to help with your digital marketing. Our next blog will be about social media captions and how and why you should utilise them.&nbsp;Catch you on the flip side!

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