Day in day out. Again, and again, and again. All we hear is “just be consistent” as if it was the ultimate cure for all of our social media issues.

Let’s start with something mildly uncomfortable. Visibility is not the goal. I know. Slightly ironic coming from someone who helps people show up online for a living.

Let’s get this out of the way early. You do not need to post every day to stay visible.

Let’s Be Honest, Most Businesses Are Making This Way Harder Than It Needs To Be

Let’s get stuck in! This month we're ripping apart all the latest social media updates