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<p>Time to let your team monkey around freely and still drive leads.&nbsp;</p><p>Networking has changed and so has the way we view social media. It’s no secret that LinkedIn has rapidly become the go-to platform for businesses and individuals to connect, share insights and build meaningful relationships.&nbsp;</p><p>It's a place where professional authenticity can be a game-changer, not just for personal growth but also for business success.&nbsp;</p><p>In this blog post, we'll explore why it's essential to encourage your employees to post on LinkedIn in their own words and how this can significantly boost lead generation for your company.</p><p>Let’s get started!&nbsp;</p><h2>&nbsp;Authenticity leads to lead generation&nbsp;💎</h2><p>Unless you’re one of the few who treats LinkedIn like Tinder, then odds are you’re using this business networking platform to build professional relationships and help your business grow.&nbsp;</p><p>Which is why we believe in encouraging employees to join the site, whilst expressing themselves genuinely. It allows them to connect with their audience on a personal level.&nbsp;</p><p>Authenticity opens the door to meaningful conversations and interactions, which in turn, can lead to new business opportunities.&nbsp;</p><p>We all know the expression “people buy from people”, and it couldn’t be more true. Why should a potential client choose you over a competitor? Build a relationship on a personal level. Wouldn’t you choose to work with your friend over a stranger?&nbsp;</p><p>(Unless it’s Pete, we don’t like Pete.)&nbsp;</p><h2>Trust in your team, you hired them for a reason!&nbsp;💎</h2><p>&nbsp;If you can’t trust your employees, then how can you trust them in your business?&nbsp;</p><p>Trust is the cornerstone of any successful business relationship, and it should extend to your employees' online presence as well. When you hire talented professionals, you trust them to represent your company in a positive light, right???</p><p>Trusting your team to promote the company on LinkedIn not only enhances your brand's credibility but also allows your employees to identify and nurture potential leads more effectively.</p><p><i>Remember: Employees sharing company updates and content can extend your brand's reach to a broader audience.</i></p><h2>The power of employee networking&nbsp;💎</h2><p>Of course, you’re going to do a big song and dance on your company profile about how cool you are, it’s your company profile – you want to be seen in a positive light! But you know what people like to listen to?&nbsp;</p><p><i>REAL PEOPLE! (Shocking!)</i></p><p>If your employees have their own LinkedIn accounts and know how to use LinkedIn, it can be a goldmine for lead generation. When your team members share company updates or industry insights authentically, they're more likely to attract attention from their connections. This can result in increased visibility for your company and, in turn, more potential leads.&nbsp;</p><p>Plus, it’s showing the people behind the business, it gives an insight into the human aspects of the business. Unless your company is a bunch of robots or cyborgs, why wouldn’t you want to show the human side?</p><p><i>Remember: When employees engage on LinkedIn, it can enhance the credibility and trustworthiness of your brand.</i></p><h2>Unique insights and lead generation&nbsp;💎</h2><p>Each employee has their own unique experiences, insights, and expertise to offer. So, give them a chance to shine! By encouraging them to share their perspectives not only positions them as thought leaders but also draws attention to your company.&nbsp;</p><p>When potential clients or partners see your team members as knowledgeable and approachable, they're more likely to engage with your business, ultimately generating leads.</p><p>It’s also a good confidence boost for your employees too, because it’s not just about marketing your business the right way, it’s also about building up your team and their confidence in themselves.</p><p>Remember: Employees can help build a sense of community around your brand and build customer loyalty.</p><h2>LinkedIn isn't just for corporate announcements&nbsp;💎</h2><p>LinkedIn isn't just a platform for corporate announcements; it's a place where individuals can build their personal brand. When your employees have the freedom to be themselves, they can craft a personal brand that aligns with your company's values and goals.&nbsp;</p><p>This personal branding can significantly benefit your business by attracting like-minded professionals and potential clients who resonate with your team's authenticity, driving lead generation.</p><p>And if you’re afraid to let your team build up a personal brand, maybe it’s time to ask yourself what you’re really afraid of here!</p><p>Remember: Active employees can gather valuable insights about industry trends and customer preferences through their LinkedIn connections.</p><h2>Let them go bananas on LinkedIn!&nbsp;💎</h2><p>When we say go bananas, we mean in a professional freeing way. This isn’t to say your employees should start treating LinkedIn like Facebook. (We’re not becoming the Facebook Brigade, don’t worry.)&nbsp;</p><p>Don’t start ranting about how your bestie ruined your day, and please keep away from the “U ok hun?” kind of content. It’s still a professional platform.&nbsp;</p><p>Don’t rant or bully. Your activity can be seen by anyone on LinkedIn. Talk about the struggles, your mental health and life outside of work, (we encourage you do so), just remember… there’s a right and wrong way of doing things on LinkedIn.&nbsp;</p><p>But give your team the freedom to post, in their words. Don’t start templating your team!&nbsp;</p><p>And if you’re struggling to generate leads, then check out&nbsp;<a href="https://socialjems.co.uk/blog/from-likes-to-leads-converting-social-media-engagement-into-sales">this blog post for the secret of turning likes into leads on LinkedIn.&nbsp;</a>&nbsp;</p><p>Are your team on LinkedIn?</p>

How your team can generate leads and increase brand awareness on LinkedIn!

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Take the performance monkey out of LinkedIn

<p>Welcome to our October newsletter, where we share the new LinkedIn changes and what you can do about them. Since it’s October, it would be rude not to include a little fun game too. How many bats can you find in this newsletter?&nbsp;🦇</p><p><strong>Let’s get started with those all-important LinkedIn changes!&nbsp;</strong></p><p>The new changes to LinkedIn that could impact how your content performs. Let’s get stuck in.&nbsp;</p><p>LinkedIn has updated its algorithm to reshape how content is prioritised and delivered to your audience. The platform now prioritises posts that share knowledge and advice.&nbsp;</p><p>The goal: to serve its users with relevant, informative, and engaging content.🦇</p><h2>LINKEDIN FACTORS&nbsp;</h2><p>Each LinkedIn post is evaluated based on four crucial factors:&nbsp;</p><p>💎 Audience Relevance: The algorithm wants to pinpoint the intended audience and their specific interests.&nbsp;🦇 It considers signals like industry, keywords, and hashtags from your profile and posts to connect your content with the right individuals.</p><p>&nbsp;💎 Author Authority: Your credibility and expertise on a subject are important. The algorithm assesses your profile's completeness and optimisation, your past post engagement, and your interactions with followers and commenters.</p><p>&nbsp;💎 Comment Quality: Posts that initiate meaningful conversations are favoured. High-quality, relevant comments, especially if you actively participate and continue the discussion, are a big plus.</p><p>&nbsp;💎&nbsp;🦇 Unique Perspective: The algorithm gives preference to posts offering a clear viewpoint, original insights, or advice. It employs artificial intelligence to categorise and filter posts, ensuring authenticity and relevance while eliminating generic or spammy content.</p><h2>🦇 LINKEDIN ALGORITHM&nbsp;</h2><p>We’ve talked about the algorithm’s criteria, now what?</p><p>Here’s how you can boost engagement and make your content stand out on LinkedIn.&nbsp;</p><p>💎&nbsp;Tailor to your audience: Is your content appealing to the needs and interests of your target audience? Remember to use relevant keywords, hashtags and tags in your industry and niche.&nbsp;</p><p>💎&nbsp;Make sure to optimise your profile: Complete all profile sections, don’t forget your photo and headline! Add relevant skills and endorsements and keep asking for recommendations.&nbsp;</p><p>💎&nbsp;Engage, engage, and engage: We can’t say this enough, it has always been important, and it remains to be important.&nbsp;🦇 Ask questions, request feedback, and start conversations within your posts. Don’t forget to engage with other users, it’s not just about you and your wants!&nbsp;</p><p>💎&nbsp;Share your insights: Share your personal perspective and offer value to your audience. Don’t be generic, provide actual useful and relevant information that can help.&nbsp;🦇&nbsp;🦇 Solve their problems!</p><h2>TEAM UPDATES</h2><p><strong>Charlie-Bear</strong></p><p>Let’s start off with Charlie! Jem’s son started High School and on the first day went in the wrong blazer and gave Jem a panic attack when she couldn’t get a hold of him after school had finished. Turns out Charlie had lost his pencil case and went around the school searching for it and forgot to turn his phone on- you can imagine the stress Jem felt when she couldn’t get in touch with her son! He’s now joined 3 afterschool activities, and loving life!&nbsp;🦇</p><p><img src="/uploads/image_aaa9fe0586.png" alt="A child in a suit and tie

Description automatically generated"></p><p><strong>🦇 The Jem of Jems</strong></p><p>Jem has been non-stop! Since the swift departure of Anna, Jem has continued to run SocialJems to help in our growth. Along with ensuring all clients were happy, especially with the sudden changes.&nbsp;🦇 But we are proud to say that Jem has been able to take some days off from working (which for her, it’s almost impossible), she went to a wedding and has been spending time with her partner Josh and her son Charlie. She’s also looking forward to the upcoming masquerade ball being held by Maintech recruitment! Are you going?&nbsp;👀</p><p><img src="/uploads/image_19e79293fb.png" alt="A person and person standing in front of a stone arch

Description automatically generated"> <img src="/uploads/image_9d284e64ca.png" alt="A group of boys playing pool

Description automatically generated"></p><p><strong>The Morgenmuffel</strong></p><p>Sarah is back from Dover after spending time with Joe’s family, including the family dog. She has continued to take her driving lessons and is determined to get her freedom back! Here at SocialJems,&nbsp;🦇 we like to get ahead on content for our clients, but Sarah has been taking it to another level. 2 months of content for one client in two days – no wonder she has “poodle hair”. Someone get this gal a gin!&nbsp;</p><p><img src="/uploads/image_d559ead8ce.png" alt="A person lying on a couch with a dog

Description automatically generated"> <img src="/uploads/image_d0207388a0.png" alt="A person holding a glass of wine

Description automatically generated"></p><p>Thank you</p><p>Thank you for your continued support and a massive thanks to our awesome clients who continue to work with us! Watch out for our latest blog on how your employees can generate leads on LinkedIn -coming out next week!&nbsp;</p><p>So, what do you think to the new LinkedIn changes, are you ready?</p><p>And how many bats did you count?&nbsp;🦇&nbsp;</p>

LinkedIn has new priorities and so do we! 

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October Newsletter

<p>Then the pandemic hit and the whole world had to stay home…..and LinkedIn evolved almost overnight from a stuffy, corporate jobs board to a buzzing social network of infinite possibilities.&nbsp;</p><p>But success on LinkedIn is not easy, or quick; it takes time and effort. Lots of both.&nbsp;</p><p>So to help you, we have 5 top tips to speed you on your way. And of course, we are here to help too!</p><h2>1. Polish Your Profile:&nbsp;</h2><p>Having a great profile is one of the main keys to successful networking on LinkedIn. Make sure it's up-to-date and includes all the important details about your background, skills, and achievements. Don't forget to add a headshot to make a memorable first impression. Also, create an eye-catching headline and a summary that showcases your unique strengths. By having a polished profile, you'll attract the right connections and make it easy for others to engage with you. We have a whole blog dedicated to polishing your profile on our website that gives you a lot of help in what to do.</p><h2>2. Connect with a Purpose:&nbsp;</h2><p>Quantity is not everything when it comes to building your network. Yes, sadly, having 150K followers doesn’t mean anything if you have no clients! Focus on quality connections, so no, you don’t have to accept anyone and everyone. Start with people you know personally, such as colleagues, classmates, and clients. LinkedIn can also suggest mutual connections or relevant industry groups for you to join. When sending connection requests, be personal and explain why you'd like to connect. Look for individuals who share your interests, are industry influencers, or work for companies you'd love to be a part of. Remember, networking is all about forming mutually beneficial relationships.</p><h2>3. Get in on the Action:&nbsp;</h2><p>To build and nurture an ENGAGED community on LinkedIn, you need to actively engage with others. Spend time browsing your feed and interacting with posts by liking, commenting, and sharing those that resonate with you. By engaging with others, you'll increase your visibility, demonstrate your industry knowledge, and show that you're an eager member of the community. Also, consider writing articles or publishing posts on topics related to your field. By sharing valuable insights and solutions, you'll establish yourself as the “go-to” for your niche and attract connections who are genuinely interested in what you have to offer.</p><h2>4. Keep it Personal:&nbsp;</h2><p>Personalisation is key when it comes to networking, and LinkedIn is no exception. Instead of sending generic connection requests, take the time to personalise your messages. Mention shared interests, recent achievements, or mutual connections to show that you're genuinely interested in the person you're reaching out to. Adding that personal touch goes a long way in building meaningful connections. Keep it short, polite and DO NOT COLD PITCH! Also, be sure to respond to messages and comments on your own posts- manners are free!</p><h2>5. Give to Get:&nbsp;</h2><p>Networking is all about giving more than taking. Be proactive in supporting your connections by endorsing their skills, writing recommendations, or sharing their content. Look for opportunities to offer advice, answer questions, or provide feedback. By consistently giving without expecting anything in return, you'll earn respect and trust from your network. It’s ok to simply chat in the comments on a post, after all LinkedIn is a SOCIAL media platform.&nbsp;</p><p>Above all, don’t hide away. Get involved naturally and have some fun with it.&nbsp;</p><p>LinkedIn can open doors to exciting career opportunities and professional growth, but it can also bring new friends and ideas to your door. It’s not all about business, it’s now a far more human platform!</p><p>If you are stuck and need help with content, messages, or engagement, just get in touch. We can do it with you, show you how to do it or do it for you!&nbsp;</p>

Once upon a time we all trundled out to networking events, armed with little business cards and a desperate desire to be anywhere other than stuck in a room with strangers.

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Building a LinkedIn Community for Success

<p>When someone is thinking about connecting with you, it’s likely they’ll take a look at your profile.</p><p>Is it doing you justice and making people feel happy to connect with you?</p><p>Your profile is your LinkedIn shop window, if the shop window isn’t tempting, who’s going to pop in and buy something?</p><p>Hardly anybody, and it’s the same when it comes to profiles.</p><p>Here we look at how you can make sure that your profile really sells you and helps you to grow your network.</p><h2>Getting the picture</h2><p>Does your account include a picture of yourself?&nbsp; If it doesn’t, it puts a lot of people off connecting with you.</p><p>Literally, it looks like you have something to hide, it makes people suspicious of you.</p><p>The important thing with any picture is that you feel comfortable with it.</p><p>It needn’t be too formal, or indeed too bizarre, but a picture of you looking relaxed and happy is far more appealing than a blank silhouette.</p><p>Take the plunge and upload a pic!</p><h2>Getting the picture seen</h2><p>It’s one thing to have a picture, now you want to guarantee that people will see it!</p><p>To do this, simply click on the ‘Edit public profile and URL’ icon on your profile and scroll down to ‘Edit visibility’, click on ‘All Linked In Members’ and your picture will now be visible to the entire platform.</p><p>Say cheese!</p><h2>A blindingly good banner</h2><p>Your banner works together with your picture to draw people in to take a closer look at who you are and what you do.</p><p>Banners can be very creative, you can make one yourself using software such as Canva or use the services of a professional designer if needed.</p><p>Remember, above all, to make it crystal clear what it is that you do, and what products or services you provide.</p><p>Include a ‘call to action’ to encourage people to take that first step and connect with you!</p><p>If people aren’t sure what it exactly is that you do, they won’t know whether you can help them or not, so don’t leave them guessing!</p><h2>Converting to creator</h2><p>Sounds good, doesn’t it, describing yourself as a creator!</p><p>But by enabling creator mode, you’re opening features that enhance both your visibility and your reach, so it’s well worth doing.</p><p>You’ll find it on your dashboard, where you can switch it to ‘on’.</p><h2>Honing those hashtags</h2><p>You’re asked to pick 5 hashtags (#) that describe the subjects you’re going to be posting about.</p><p>Make sure you pick hashtags for areas you want to be seen, topics that you will be covering and also some of those with the highest following such as #Business or #Socialnetworking.</p><p>Your choice of hashtag is vital to success on the platform because your post will appear in the feeds of those who are following your chosen hashtags, so it’s a great way of ensuring that your posts are being seen by your target audience.</p><p>Have you picked appropriate ones for you and your brand?</p><h2>Creating the cover story</h2><p>Lights, camera, action!</p><p>Cover story is a 30 second promotional video that you can add to your profile.</p><p>Giving you the chance to explain who you are and what you do, in your own words.</p><p>Cover stories don’t have to be slick, professionally produced affairs, although you can get professional help to create them if you need it.</p><p>Just remember to include contact details to encourage people to get in touch with you!</p><h2>Polishing the body copy</h2><p>We’ve covered the introduction, now it’s time to check that the content on the remainder of your profile is also selling you effectively.</p><p>You’ve lured them in to take a closer look, they’ve enjoyed their starter, now it’s time to serve up a killer main course!</p><h2>The ‘about’ section</h2><p>Just scroll down on your profile until you come to it, click on the pen icon and you are go to go!</p><p>Pay particular attention to the first couple of lines, these are your hook to spark interest to read further.</p><p>Be sure to make clear what you do, what you like about your role, why your company is a great place to work, give people a reason to want to get to know you.</p><p>Make sure you space it with your reader in mind, don’t make it too chunky, short, sharp points are easy to read and so people are more likely to do so than paragraph after paragraph of text.</p><h2>The ‘featured’ section</h2><p>This shows all your activity on the platform, both your posts and the comments you make on others.</p><p>Add blogs and any other marketing material that showcases what you do to it to build a complete picture of what you do and what you stand for.</p><p>Relevant posts and comments really show people a true picture of what you and your business are like, so the more activity you produce, the more you’ll stand out from the crowd and your competitors.</p><h2>The ‘experience’ section</h2><p>Here your profile almost doubles as your CV and is a shop window for all the skills you have accumulated throughout your career.</p><p>Be as thorough as possible, put in as many roles as possible, with emphasis on the key words that people will use when searching, the more key words, the more searches you will show up in.</p><p>The more roles and sectors you can include the better, showcase your experience, knowledge and transferrable skills!</p><h2>Recommendations</h2><p>Recommendations in any context are marketing gold, on your profile they are incredibly useful because they are doing all the work for you!</p><p>It’s just like people giving you a reference for the quality of your work without even having to ask them!</p><p>But talking of asking, if you don’t have any recommendations as yet why not ask your clients/customers if they would be willing to provide you with one?</p><p>Recommendations are the best way of showing why people are happy to work with you, which gives confidence to people who are thinking about doing so.</p><p>Nothing builds trust like a good recommendation!</p><h2>A profile that means business</h2><p>If you follow all the tips above your profile will be much improved and you will get your reward through the increase in connections and enquiries that will follow.</p><p>If however, you lack the time or confidence to do it yourself, fear not, help is at hand, we can assist you with every aspect of your marketing on social media so if you feel stuck and need a hand, give us a shout!</p>

When someone is thinking about connecting with you, it’s likely they’ll take a look at your profile. Is it doing you justice and making people feel happy to connect with you?


Blogs tagged: linkedin