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<h3>So What’s new on LinkedIn…👀</h3>A lot’s happening on the platform, so here’s a breakdown of the latest updates that could affect your visibility, strategy, and content.<h3>Verification… but at what cost?</h3>LinkedIn is pushing hard on account verification.&nbsp; The intention is good but,the execution still needs work.Jem had to revert her name to *Jemma Lea Bevan* to complete verification – which raises concerns for anyone not using their legal name professionally, including transgender users who haven’t changed theirs legally.We understand the importance of verified profiles, but LinkedIn needs to address these issues before making it a non-negotiable.<h2>Old posts in your feed? It’s not a glitch…</h2>You’re seeing older content because LinkedIn is shifting what it prioritises:Your engagement history The relationship you have with the poster Whether they’re seen as credible on the topicIt’s still a bit clunky, but improvements are coming. Your feed should start feeling relevant again soon.<img src="https://cms.socialjems.co.uk/uploads/ztz_Gv_SQ_3_Rkcd_Wrgz8d_0ae747f42c.webp" alt="ztzGvSQ3RkcdWrgz8d.webp" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ztz_Gv_SQ_3_Rkcd_Wrgz8d_0ae747f42c.webp 245w," sizes="100vw"><h3>Less vanity, more value</h3>Watch time and likes are taking a back seat. LinkedIn is now focusing on real outcomes – leads, job offers, partnerships. Content that drives action is the winner.However, out of the posts Jem has created in the past few weeks, the one that performed best, was the one where she said she was glad Charlie was going to his Dads for a week, so we’re not sure how effective this is as of yet.<h3>Hashtags are now optional</h3>The hashtag feed is gone. Keywords in your posts are far more important – especially for visibility outside LinkedIn. Keep your messaging clear and your wording intentional.<h3>LinkedIn Ads = 3,000 characters</h3>If you’re running LinkedIn ads, you now have way more room to write. The description character limit has jumped from 600 to 3,000.<h3>LinkedIn hits 1.2 billion members</h3>Four consecutive years of double-digit growth. If you’re not taking LinkedIn seriously yet, this might be your wake-up call.<h3>Video is still ruling LinkedIn</h3>Video remains one of the fastest ways to build trust and visibility – especially when it’s done *authentically*.That’s why we’ve partnered with @Ryan from @First Frame to help clients produce content that’s both strategic and real. It’s not about being polished – it’s about being *present*. Your face, your voice, your message.<img src="/uploads/image_82bab47104.png">AI that enhances not replaces.We’re working behind the scenes on some exciting AI tools designed to help you post faster without losing that human edge.More on this coming soon… but just know: *we’re using AI to support your voice – not replace it.*<img src="https://cms.socialjems.co.uk/uploads/3o_KI_Pl97_G9_Ksnx_S3_XG_e2162fb896.webp" alt="3oKIPl97G9KsnxS3XG.webp" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_3o_KI_Pl97_G9_Ksnx_S3_XG_e2162fb896.webp 245w," sizes="100vw"><h2>Team Updates, Who is doing what?</h2>Here’s what’s happening across the SocialJems crew this month…<h3>Jem</h3>This month, Jem’s been juggling the business alongside school holidays – a balancing act many of you will relate to! Luckily, Charlie is currently a *little jet setter*, which definitely makes things easier.Jem also joined Jo Gregory on *The Retained Recruiter Show*, where they discussed how recruiters can better use content to position themselves, win retained business, and show up with purpose on LinkedIn.👉 [<a href="https://youtu.be/7pSgcPq9nDs">Watch the episode here</a>]And next week she will be heading to Norway for a well deserved break with the family.<img src="/uploads/image_16e1b1a531.png"><h3>Sarah</h3>Sarah Bostock although she is no longer with us full time she, &nbsp;continues to support the team part-time while building her own business, Sparky Shark Marketing so if you’re not following her go give her a follow.She also recently passed her Driving Test which is an amazing achievement, we’re super proud of her always but especially this month.<img src="/uploads/image_576513b015.png"><h3>Sarah Agana</h3>With all the rain lately, she’s been stuck indoors a lot, the joys of rainy season. So…she’s not been out quite as much as she would have liked. We’ve been doing our best to cheer her up, because honestly, endless grey skies can really take a toll.<img src="/uploads/image_e3b7d4a955.png">And that’s it!&nbsp; That’s everything covered.Unless you need help with your content, visibility, or strategy on LinkedIn?Then you should get in touch, Email, message, phone call, carrier pigeon, whatever works for you.

So What’s new on LinkedIn…👀 A lot’s happening on the platform, so here’s a breakdown of the latest updates that could affect your visibility, strategy, and content.

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SocialJems Monthly Newsletter: August 2025

Ever scrolled LinkedIn and thought:How does that person always have something smart to say?Why does their stuff get ALL the engagement while yours feels like it’s performing to an audience of crickets?<img src="https://cms.socialjems.co.uk/uploads/ezgif_267f34706349fe_1_f7158e4530.gif" alt="ezgif-267f34706349fe (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_267f34706349fe_1_f7158e4530.gif 245w," sizes="100vw">Here’s the thing, nobody gets there by accident.They’re not a LinkedIn unicorn with a shiny “thought leader” badge stuck to their forehead.They just decided to show up, keep showing up and share what they know (without worrying who was watching).And you can absolutely do the same.Here’s your no-fluff guide to becoming the go-to person on LinkedIn, without selling your soul or pretending to be someone you’re not.<h2>Get Clear on What You Want to Be Known For</h2><img src="https://cms.socialjems.co.uk/uploads/ezgif_2d3b576d94cbef_1_ed8543f720.gif" alt="ezgif-2d3b576d94cbef (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_2d3b576d94cbef_1_ed8543f720.gif 156w," sizes="100vw">Sounds obvious, but this is where most people trip up.If you’re trying to be “the expert in everything,” you’re basically the expert in nothing.Figure out the thing you actually want to be known for. Who you help. The problems you solve. What makes you different.If you don’t define it, LinkedIn definitely won’t do it for you.Be specific. “Marketing” is vague. “LinkedIn content that doesn’t suck” is memorable.<h2>Sort Out Your Profile</h2>When you start posting clever stuff, people will come snooping.<img src="https://cms.socialjems.co.uk/uploads/ezgif_220324e2274365_1_a386ed8fe0.gif" alt="ezgif-220324e2274365 (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_220324e2274365_1_a386ed8fe0.gif 245w," sizes="100vw">If they land on a profile that still says “Open to opportunities” or “Helping businesses succeed” (whatever that means), they’ll bounce faster than you can say “algorithm.”Make sure your headline actually tells people what you do. Use your About section to share who you help and why you’re worth listening to. And for the love of coffee, get rid of that generic skyline banner.Your profile is your shop window. Make it look like you actually want customers to walk in.<h2>Post Valuable Stuff, Consistently</h2>Jem with a sign that says Value to be added here&nbsp;This is where most people vanish. They do one post about their dog or their coffee mug, get 17 likes and then disappear for three months.Consistency is everything.Aim for a couple of posts a week. Share practical advice, talk about what’s happening in your industry (pick a side) and tell real stories about why you do what you do.If it feels a bit uncomfortable, you’re probably doing it right.<h2>Don’t Just Post, Get Involved</h2>LinkedIn isn’t a monologue.<img src="https://cms.socialjems.co.uk/uploads/ezgif_285835650f90f7_1_c829c3a409.gif" alt="ezgif-285835650f90f7 (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_285835650f90f7_1_c829c3a409.gif 219w," sizes="100vw">Before and after you post, spend some time leaving genuine comments on other people’s posts, replying to the people who comment on yours and connecting with the humans you’d actually want to talk to.Some of your best opportunities start in the comments. Trust me.<h2>Show the Real You</h2><img src="https://cms.socialjems.co.uk/uploads/jemteam_3e26d03454.jpg" alt="jemteam.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_jemteam_3e26d03454.jpg 117w,https://cms.socialjems.co.uk/uploads/small_jemteam_3e26d03454.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_jemteam_3e26d03454.jpg 563w,https://cms.socialjems.co.uk/uploads/large_jemteam_3e26d03454.jpg 750w," sizes="100vw">Nobody wants to follow a corporate robot.You don’t have to share every detail of your personal life, but you do need to show some of who you are.Talk about what’s worked and what hasn’t. Share lessons you learned the hard way. Write like you actually talk.When you’re real, people trust you. And when they trust you, they remember you.<h2>Stick With It</h2>You’re not going to wake up tomorrow with 10,000 followers and a Top Voice badge.You will have posts that flop. You will have weeks when it feels like nobody cares.But if you keep showing up, sharing and engaging, you will become the person everyone thinks of when they need what you do.And that’s the point, isn’t it?<h2>Want Help Getting There?</h2>If you’re ready to build a profile that actually works or create a LinkedIn content strategy that doesn’t feel like pulling teeth, just shout.We’ve got you.#LinkedInMarketing #LinkedInExpert #LinkedInPersonalBranding #SocialJems &nbsp;

Ever scrolled LinkedIn and thought: How does that person always have something smart to say?

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How To Be That Person On LinkedIn (The One Everyone Remembers)

&nbsp;If you've been wondering why your LinkedIn feed looks different or why everyone's suddenly obsessed with video content, you're not alone.&nbsp;The platform has introduced some new features that could transform how you connect, create content, and convert prospects.Whether you're a business owner trying to generate leads, a marketing professional looking to stay ahead of the curve, or someone who just wants to understand what all the fuss is about, these updates matter.&nbsp;So, let's take a look into what's new, what's working, and why you might want to pay attention.<img src="https://cms.socialjems.co.uk/uploads/image_639e1c40a2.png" alt="image.png" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_image_639e1c40a2.png 245w,https://cms.socialjems.co.uk/uploads/small_image_639e1c40a2.png 500w," sizes="100vw"><h2>💎 New analytics that show what really matters</h2>LinkedIn analytics have had quite the glow-up! The platform has rolled out new post analytics that go beyond the usual likes and views to show you what's driving meaningful engagement.What's new:&nbsp;💎 Profile viewers from your posts: See exactly how many people checked out your profile after seeing your content&nbsp;💎 Followers gained from specific posts: Track which content attracts new followers&nbsp;💎 Premium custom button interactions: Monitor clicks on your website or newsletter links (for Premium subscribers)&nbsp;💎 Average watch time: Understand how long people engage with your video contentWhy should you care? Because these metrics show the real impact of your content. It's one thing to get 50 likes on a post; it's quite another to know that same post drove 20 people to visit your profile and 5 new followers. This data helps you understand which content builds your network and drives business outcomes.If you've been creating content without knowing its true impact, these analytics are your new best friend. Start paying attention to which posts drive profile views and followers.<img src="/uploads/image_56ea5269bd.png" alt="A cellphone on a computer

AI-generated content may be incorrect."><h2>💎 Video creation just got easier (and more important)</h2>LinkedIn has partnered with Adobe Express to make video creation much smoother. This integration means you can design video content using Adobe's tools and export directly to LinkedIn without the usual download-and-upload hassle.What this means:&nbsp;💎 Access to professionally designed, LinkedIn-optimised B2B video templates&nbsp;💎 AI-powered editing features built into Adobe Express&nbsp;💎 Direct export to your LinkedIn ad account's media library&nbsp;💎 No more broken workflows or file format headachesBut this focus on video isn't just about making life easier. LinkedIn's pushing video because it works. Videos are 20 times more likely to be shared on the platform, video viewership is up 36% year-over-year, and video content generates 1.4 times more engagement than other post types.Here's the exciting part:&nbsp;If you're not using video in your LinkedIn strategy yet, now's the perfect time to start. The platform is actively promoting video content, which means better reach for your video posts and more opportunities to connect with your audience.<img src="https://cms.socialjems.co.uk/uploads/image_9f8c928a9e.png" alt="image.png" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_image_9f8c928a9e.png 245w,https://cms.socialjems.co.uk/uploads/small_image_9f8c928a9e.png 500w," sizes="100vw"><h2>💎 Trust beats everything in B2B marketing</h2>LinkedIn's latest research into B2B marketing reveals something most of us instinctively knew but needed data to prove: trust is everything. Their study of over 1,500 decision-makers found that 93.7% of marketers agree that trust is the most important factor in building a successful B2B brand.What builds trust:&nbsp;💎 Customer recommendations: Still the number one influence on purchase decisions&nbsp;💎 Consistent brand presence: Being visible and reliable across touchpoints&nbsp;💎 Transparent communication: No corporate jargon or misleading claims&nbsp;💎 Social proof: Reviews, case studies, and testimonialsThis isn't groundbreaking news, but it reinforces why authentic, personal content performs so well compared to corporate speak. People buy from people they trust, and trust is built through consistent, genuine interactions over time.<img src="/uploads/image_66073912df.png" alt="Two women making faces for a picture

AI-generated content may be incorrect.">Great starting points:&nbsp;Focus on sharing customer success stories, being transparent about your processes, and building genuine relationships rather than pushing for immediate sales.<h2>💎 LinkedIn Ads: Five tests worth running</h2>If you're ready to invest in LinkedIn advertising (and with Google's costs rising, who isn't exploring alternatives?), there are five ad types worth testing based on recent performance data from&nbsp;<a href="https://searchengineland.com/linkedin-ads-tests-drive-growth-456893">Search Engine Land</a>:<h3>1. Thought Leader Ads</h3>These ads appear to come from personal profiles rather than company pages, making them feel more human and authentic.&nbsp;They work best when:&nbsp;💎 Focusing on customer problems, not your product&nbsp;💎 Posted by someone with a senior title and good follower base&nbsp;💎 Using engaging hooks and readable formatting&nbsp;💎 Including images or video content<h3>&nbsp;2. Conversation Ads</h3>Perfect for reaching small, highly targeted audiences with personalised messaging.&nbsp;Test different:&nbsp;💎 Call-to-action buttons&nbsp;💎 Message angles and lengths&nbsp;💎 Senders (CEO vs. Business Development Director)&nbsp;💎 Subject lines<h3>3. Video Ads</h3>Less-produced, more authentic videos are outperforming slick corporate content. Think user-generated content style rather than expensive production.<h3>4. Carousel Ads</h3>Great for storytelling and showcasing multiple aspects of your service.&nbsp;Test themes like:&nbsp;💎 Product features with real use cases&nbsp;💎 Data-driven insights with statistics&nbsp;💎 Problem/solution journeys<h3>5. Offer Testing</h3>Remember, LinkedIn users are typically at the top of the funnel. Low-friction offers like "learn more" or interactive calculators tend to convert better than "book a demo" calls-to-action.<h2>💎 Video Best Practices That Drive Results</h2>Since video is clearly LinkedIn's favourite child right now, here are the practices that work:Technical Basics:&nbsp;💎 Vertical videos (9:16) see 24% higher click-through rates&nbsp;💎 Keep videos under 2 minutes for optimal engagement&nbsp;💎 Use subtitles (92% of mobile users watch with sound off)&nbsp;💎 Stabilise your footage with a tripod&nbsp;💎 Invest in a decent microphoneContent Strategy:&nbsp;💎 Make the first 6 seconds count - hook viewers immediately&nbsp;💎 Think beyond talking heads - show conference snippets, behind-the-scenes content, quick tips, show some personality&nbsp;💎 Be timely and tap into current events&nbsp;💎 Plan for mobile viewing (most LinkedIn users are on mobile)&nbsp;💎 Create content that can be repurposed across different formatsEngagement Tactics:&nbsp;💎 Use your post text to introduce and frame your video&nbsp;💎 Keep things authentic rather than overly polished&nbsp;💎 Consider breaking longer videos into shorter, shareable segments&nbsp;💎 Test different video styles to see what resonates with your audience<img src="/uploads/image_6d3e2c93e1.png"><h2>💎 What This All Means for Your Business</h2>These updates represent LinkedIn's exciting new direction. The platform is prioritising:💎 Authentic, personal content over corporate messaging&nbsp;💎 Video content over static posts&nbsp;💎 Meaningful engagement over vanity metrics&nbsp;💎 Trust-building over hard sellingFor Content Creators: Start experimenting with video, use the new analytics to understand what drives real engagement, and focus on building genuine connections.For Businesses: Consider LinkedIn advertising seriously, especially if you're looking for alternatives to rising advertising costs elsewhere. The platform offers sophisticated targeting with potentially excellent ROI.For Everyone: LinkedIn has evolved far beyond job searching. It's become a brilliant content and advertising channel that can drive real business results when used thoughtfully.<h2>💎 Getting started: Your next steps</h2>💎 Check your new analytics - Look at your recent posts and see which ones drove profile views and followers&nbsp;💎 Plan your first video - Even a simple talking-head video can outperform static posts&nbsp;💎 Audit your content strategy - Are you building trust or just promoting services?&nbsp;💎 Consider advertising - Start small with one ad type and test your way to success&nbsp;💎 Optimise for mobile - Most engagement happens on mobile devices<img src="/uploads/image_d6991925c2.png" alt="A diagram of a diagram

AI-generated content may be incorrect."><h2>💎 How SocialJems can help you master LinkedIn</h2>Feeling a bit overwhelmed by all these updates? Don't worry, that's exactly where we come in. At SocialJems, we live and breathe LinkedIn (sometimes a bit too much, but that's what makes us good at it!).Here are a few of the ways that we can help!💎 LinkedIn Profile Optimisation&nbsp;Your LinkedIn profile is your digital front door. We'll give it a complete makeover to ensure it's clear, compelling, and attracts your ideal clients. Think of it as a professional glow-up that actually converts visitors into connections.💎 Content Creation &amp; Strategy&nbsp;Struggling to know what to post or when to post it? We create authentic, engaging content that showcases your expertise without sounding like a corporate robot. From thought-provoking posts to behind-the-scenes content, we'll help you build genuine connections.💎 Video Content Creation&nbsp;With video being LinkedIn's golden child right now, we can help you create compelling video content that doesn't require Hollywood production values. We focus on authentic, engaging videos that your audience will want to watch and share.💎 Full LinkedIn Management&nbsp;Want to focus on running your business while someone else handles your LinkedIn presence? We offer complete LinkedIn management, from content creation to engagement, so you can build your network without burning out.💎 LinkedIn Training &amp; Consultancy&nbsp;Prefer to handle things yourself but need guidance? Our training sessions will turn you into a LinkedIn pro. We'll teach you how to leverage these new features, create engaging content, and build meaningful business relationships.💎 Analytics &amp; Reporting&nbsp;With all these new metrics LinkedIn's introduced, we'll help you understand what's working and what's not. Regular reports keep you informed about your progress and help refine your strategy for even better results.The best part? We're not just another agency that treats you like account number 247. We genuinely care about your success and believe in building proper partnerships with our clients.&nbsp;Ready to make LinkedIn work for your business?&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> and let's chat about how we can help you take advantage of all these exciting new features. Because in a world where everyone's trying to crack the LinkedIn code, we've already got the blueprint.Want more insights on social media marketing? Follow us on&nbsp;<a href="https://www.linkedin.com/company/social-jem-s/">LinkedIn</a>,&nbsp;<a href="https://www.instagram.com/thesocialjems/">Instagram</a>, and&nbsp;<a href="https://www.facebook.com/SocialJems">Facebook</a> for regular tips, updates, and the occasional behind-the-scenes chaos that makes our agency tick.

LinkedIn's been busy this year, rolling out updates faster than you can say "professional networking." 

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LinkedIn's new updates: What's changed and why you should care

So, you have LinkedIn account? Awesome! You are one of the 1.5 billion users worldwide who have joined the party!&nbsp;But like any party, it's up to you how to spend it - You can either be the person that everyone is enthralled by, or you can be the weird one who starts fights.We will assume it is the former.&nbsp;But we know what you're thinking. Whenever you try something new, it's always - “Ah, help! I have no idea what I’m doing!”. But don’t worry; we’re going to go over some tips on how to make LinkedIn work for you.&nbsp;But before we get into the HOW, let's address the WHY.<h2>💎Okay, So Why?</h2>Not to sound cliche but it's a well-known saying that it isn't what you know, it's who&nbsp;you know. This isn't just some recycled wisdom that your parents gave when you were applying for your first job; it's a fundamental truth. Networking - the ability to create a web of friends and acquaintances to further mutual professional growth - is the best tool in career development.Take legendary singer Kate Bush. She was able to pass a demo tape to a family friend called Ricky Hopper, who himself was friends with Pink Floyd guitarist David Gilmour, who helped Kate record her song ‘Passing Through Air’, and put her in contact with other record producers and sound engineers. Now, we love Kate Bush as much as the next person, so it's scary to imagine a world where her great talent existed but remained undiscovered.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/katebush_kate_5b13e248a1.gif" alt="katebush-kate.gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_katebush_kate_5b13e248a1.gif 217w," sizes="100vw">Don't believe us?&nbsp; Kate Bush is not enough? Firstly, how dare you.&nbsp;Secondly, here are some more facts:💎LinkedIn is a growing platform, with some reporting a 44% year-over-year increase in post interactions.&nbsp;💎As mentioned, it has 1 billion active users from 200 countries. Even Ronald McDonald has a LinkedIn!💎As a recruitment tool, recruiters often look to LinkedIn to vet potential employees, with 67% of businesses agreeing that candidates sourced from LinkedIn are of higher quality.<h2>💎Spammer? Or Networker?</h2>&nbsp;When you are on LinkedIn, be honest. Are you just there to sell - whether that is a product for your business, or yourself? Are you getting into the DMs of random people - often unprompted, trying to get them to do something for you? It's okay - we have all been there. It's a rookie mistake to make. But you don’t want to be the digital equivalent of those street salespeople who try to get you to change your energy provider.&nbsp;Don't be a spammer! It’s doing far more harm than you realise.&nbsp;Like anywhere, LinkedIn has its own culture and etiquette. Less Mad Max style, leather-clad anarchy - more a friendly gathering.&nbsp;💎Relax. Don't try to make every interaction a sales pitch.&nbsp;💎Engage meaningfully with others.💎 Don't appear desperate by jumping into the DMs too early and unprompted.💎Be authentic. Don't try to play a character - be yourself.Unlike a lot of social networks, LinkedIn has cultivated a community of positivity. So unless you want to become LinkedIn’s version of the town drunk, best leave your negativity at the door. Keeping things upbeat not only makes you stand out for the right reasons, but it makes people genuinely want to connect with you.&nbsp;&nbsp;Once you have built a positive, engaging and authentic reputation, you can slowly build your connections. This will open a world of opportunities for you and your business.<img src="/uploads/image_8a1aa575d4.png" alt="A blue and white background with text

AI-generated content may be incorrect."><h2>💎How Not to Suck at Posting&nbsp;</h2>Once you have gotten to know the world of LinkedIn, now’s your chance to add to the collective discussion. Maybe you already have, but your posts have gone down like a bad joke.&nbsp;Here are some ways to improve your posting:💎Strong hook. Get your readers' attention by hitting them with something that catches their attention.💎Nice layout. Make sure that the structure is pleasing to the eye.💎Keep jargon to a minimum.&nbsp; You want your posts to be as accessible as possible.&nbsp;💎Call to Action! Have something at the end - a question perhaps - that gives them the confidence to engage with your post.Once you have mastered this, you will want to maximise your reach by playing LinkedIn’s algorithm to your advantage:💎 Consistency is key. Make sure your presence is consistent, lest the algorithm doesn't bless you with her favour, and your precious posts will be lost to irrelevancy in the fires of Mount LinkedIn.&nbsp;💎NEVER post and ghost. Be ready to respond to comments so that the algorithm knows you’re still alive.💎Post when people are looking at LinkedIn. Which, according to research is generally between 7 a.m. and 4 p.m. on weekdays but remember, it’s about finding what works for your audience. Don't be afraid to experiment.With this in mind, you’ll likely have the tools you need to create interesting content that people are interested in - and avoid posts that are the digital equivalent of a weak handshake.<img src="/uploads/image_d29f7bc92a.png" alt="A person wearing a person hat

AI-generated content may be incorrect."><h2>💎LinkedIn’s Video Renaissance: How To Use It To Your Advantage</h2>In 2018, TikTok stormed onto the scene, shaking up the digital content sphere forever with its short-form content, pioneered by apps such as Vine. Since the explosion of TikTok’s popularity, other social media sites have followed suit: Facebook, Instagram, YouTube, and more recently, LinkedIn.While ‘short form content’ may take your mind to funny dances or meme trends, it has set a new standard for marketing.&nbsp;Here are some statistics just to hammer home the point.💎In 2024, 66% of all video ads were under 30 seconds.💎 93% of marketers report that short-form content has helped to find new customers.💎54% of customers want more short-form content from brands.Like Pandora’s box, TikTok and others like it, have changed viewing trends forever and, like it or not - it’s here to stay.LinkedIn has noticed this. And with its push for short-form content, the site has seen a 36% increase in watch time, especially with younger audiences who have grown up on Vine and TikTok.&nbsp;<img src="/uploads/image_d922914f2c.png" alt="A screenshot of a social media post

AI-generated content may be incorrect."><h2>💎Still Need Help? Light the Beacon of SocialJems</h2>If you require some more guidance, fear not! We offer a variety of services to take your LinkedIn presence to the next level!💎LinkedIn training.&nbsp;💎Content Creation to help you get seen💎Profile optimisation to make your profile pop!💎And more...You could always check out our&nbsp;<a href="https://socialjems.co.uk/services">services page</a> and find out for yourself.&nbsp;😉Understood? Do you feel wiser? Does your brain feel bigger? Are you excited for the possibilities that LinkedIn has?&nbsp;And if you haven’t set up a LinkedIn account yet, we hope this blog will inspire you to get started now? Now like a wise sage, we impart this wisdom to you - now go out and smash it!But before you go, follow us for more marketing insights:<a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a><a href="https://www.instagram.com/thesocialjems/">Instagram</a><a href="https://www.facebook.com/SocialJems/">Facebook</a><a href="https://www.tiktok.com/@socialjems1">TikTok</a>&nbsp;And don’t forget to <a href="https://socialjems.co.uk/contact">get in touch with us</a>, if you need help with LinkedIn. It’s kinda what we do.

We may be deep into 2025, but it's not too late to start something new. So, are you ready to smash your LinkedIn?

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LinkedIn 101: Tips, Tricks and Traps to Avoid  

<h2>💎 LINKEDIN THROWS US A CURVEBALL</h2>LinkedIn's testing something new. They're giving users the option to switch between two feed types:<ul><li>"All" - The default algorithmic feed you're used to</li><li>"My Network" - Just content from your actual connections and pages you follow</li></ul>This is basically LinkedIn admitting what we've known all along - people prefer seeing updates from people they actually know! Their own research shows users find content from peers and colleagues more engaging. Mind-blowing stuff, right?Of course, they're not completely abandoning their algorithmic ways. The "All" feed remains the default, and you'll need to manually switch to the "My Network" tab every time you open the app.&nbsp;What Does This Mean For You?If you've been wondering why your brilliant posts seem to disappear into the void, this could be why. The algorithm might be hiding your content from your actual connections in favour of "more relevant" updates (like that random bloke's 47th post about hustle culture).This change means your actual network becomes more important than ever. When people filter to only see updates from connections, you need to make sure you're on that list!Building Your Network (Without Being Insufferable)With these changes in mind, you might be wondering how to build up your LinkedIn connections. The answer isn't randomly connecting with everyone or, worse, connecting then immediately slapping them with a sales pitch (we all know that person - don't be that person).Instead, try these approaches:<ul><li>Get involved in the comments - Add something valuable to discussions</li><li>Slide into those DMs - But with actual conversation, not a copy-pasted pitch</li><li>Build genuine relationships - Remember LinkedIn is social media, emphasis on SOCIAL</li></ul>Struggling with this? That's literally what we do. From LinkedIn profile optimisation to content creation and full management, we can handle it all. Just saying.😉<img src="/uploads/image_5b56f629ba.png"><h2>💎 INSTAGRAM MIGHT BE BREAKING UP WITH REELS</h2>Instagram chief Adam Mosseri recently floated the idea of a standalone Reels app to staff. Yes, you read that right - Instagram might be splitting off its most successful feature into a separate app.This would be part of "Project Ray" which aims to take on TikTok more directly. The potential standalone app would open to a full-screen, scrolling feed of short videos, now extended to 3 minutes.Reels are currently Meta's fastest-growing content type, driving over 200 BILLION views daily across Facebook and Instagram. More than 50% of what you see in your IG feed now comes from Meta's AI recommendations, not from profiles you follow.As<a href="https://www.instagram.com/mosseri/"> Mosseri</a> himself noted: "People are sharing to feeds less, but to stories more and (even photos and videos) in messages even more still."Will this actually happen? What do you think?<img src="https://cms2.socialjems.co.uk/uploads/glitch_insta_41bb39b273.gif" alt="glitch-insta.gif" srcset="https://cms2.socialjems.co.uk/uploads/thumbnail_glitch_insta_41bb39b273.gif 245w,https://cms2.socialjems.co.uk/uploads/small_glitch_insta_41bb39b273.gif 500w," sizes="100vw"><h2>💎 SOCIALJEMS IS GROWING!</h2>Since January, we've welcomed 9 new clients from various industries - which we absolutely love! We appreciate everyone who purposely seeks us out. It means a lot because while yes, we've got a business to run, we enjoy working with people who share our attitude to life and business.We even had a client apologise for being "too nosy" - our response? Please keep being nosy! We like you asking questions and getting involved because we consider ourselves partners in your success!Though we're busy, we still have some space for new clients. We don't want to burn out our team, so we're growing steadily. If you're looking for marketing help this year, get in touch now before we put you on the waiting list again (like we did last year...and the year before&nbsp;😂).Big shout out to our founder Jem - she's been working hard (sometimes WAY too hard) but it's really paid off. Well done Jem!<h2>💎 TEAM UPDATES</h2><h3>💎 THE JEM OF ALL JEMS: JEM</h3>Jem's made a big change this year and started booking actual holidays rather than just taking the odd day off here and there. From an Airbnb with a thermal spa to a girls' weekend with two of her closest friends (who she actually met through LinkedIn!), she's finally embracing some well-deserved downtime.She'll also be celebrating the first networking event of the year for Social Games on May 15th. She's also booked Bucharest for Josh's mum's birthday. Busy times ahead!😀Plus, she's working on something exciting with a well-known LinkedIn personality - they're planning a LinkedIn Live event together covering video marketing and content creation. Oh okay, who are we kidding we have to tell you! It’s Ryan from First Frame! So, if you want to learn how to create some epic video content on your phone, and you want to learn how to effectively use them to not only increase your brand awareness but personal brand awareness too…then this might be for you!Keep your eyes peeled for updates, and if you aren’t already following&nbsp;<a href="https://www.linkedin.com/in/jem-bevan1/">Jem on LinkedIn</a>, we recommend you do, you’ll get the updates from her first.😀<img src="/uploads/image_d479919325.png"><img src="/uploads/image_3fbeb4c99a.png"><h3>💎&nbsp;SARAH (THE MORGENMUFFEL)</h3>Our resident morning-grouch Sarah has booked her driving test, which she's both excited and nervous about. The hunt for her perfect dog continues (something she mentions approximately 67 times per day).🤣&nbsp;Sarah also welcomed some friends to her new home - friends she's known for 16 years who are scattered around the country, so it was special to have them all in one room together.PS she also made her second-ever charcuterie board. Who doesn’t love cheese.🧀<img src="/uploads/image_11f64e785e.png"><img src="/uploads/image_36718febd8.png"><h3>💎 SARAH (TWINNIE)</h3>Twinnie celebrated her partner Bryan's birthday, which may or may not have involved some swimming pool shenanigans.&nbsp;Her rescue dog Luna and her surprise puppies are doing really well and growing fast. The only problem? Sarah wants to keep ALL of the puppies because she loves them so much. (As you can tell, we're all massive animal lovers here!)🐶<img src="/uploads/image_36aa55a603.png"><img src="/uploads/image_4fbc58fd70.png"><h3>💎 CATH</h3>Cath is over the moon to share that she officially became a mum on February 11th, 2025!&nbsp;🥳 Her little princess has finally arrived, and her heart is completely full. As you'd expect with a newborn, there have been plenty of sleepless nights, but she says every moment is worth it.&nbsp;She's soaking in all the love and joy and couldn't be happier!<img src="/uploads/image_3f05572b14.png"><h2>💎 THE SOCIAL GAMES: SUMMER EDITION!</h2>Networking in sunshine? Count us in!😎 The Social Games is back for summer because networking is always wayyy more fun when the sun is shining.(Well, this is England so it might be rain…but we remain positive.)Mark your calendars for 15th May because this is going to be special. Not only will Jem and Ryan be there, but we've also got Shaun joining us for another epic LinkUp SocialGames collab! Three hosts means triple the fun, and they’re pulling out all the stops to make this bigger and better than ever before.What makes The Social Games different from your typical networking event?<ul><li>No hard sells</li><li>No boring pitches</li><li>No promotional material shoved in your face</li><li>Just good vibes, games, and genuine connections!</li></ul>It's all about boogieing, playing games, and networking with like-minded individuals in the heart of Leeds. The connections you make here aren't just business cards in your pocket – they're relationships that could transform your business (and possibly your social calendar too).Previous attendees have walked away with valuable contacts, exciting collaborations, and in many cases, actual friendships. Who said business networking can't be the highlight of your month?Ready to join the fun?Tickets are limited and if history has taught us anything, they'll vanish faster than free drinks at an open bar.<a href="https://www.eventbrite.co.uk/e/the-summer-social-games-tickets-1286652725939?aff=oddtdtcreator">CLICK HERE TO GET YOUR TICKET</a>&nbsp;So what are you waiting for? If you've currently got 15th May free in your diary, book your ticket now and come join the most refreshing networking event in Leeds!See you there – bring your business cards and your best dance moves!&nbsp;❤️<a href="https://www.eventbrite.co.uk/e/the-summer-social-games-tickets-1286652725939?aff=oddtdtcreator">https://www.eventbrite.co.uk/e/the-summer-social-games-tickets-1286652725939?aff=oddtdtcreator</a><img src="/uploads/image_d1e97ee3f9.png"><h2>💎 NOW FOR ONE LAST CHEEKY SELL</h2>Whether you need LinkedIn profile optimisation, full LinkedIn management, content creation, article writing, or anything else social media related - we've got you covered.Think of us as your social media sidekicks, ready to swoop in and make your online presence shine without you having to stress about it. Our approach is personal, professional, and occasionally involves questionable GIF choices (we make no apologies for this).Ready to chat about how we can help?&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> before we're fully booked again!<hr>Follow us: <a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a> <a href="https://www.instagram.com/thesocialjems/">Instagram</a> <a href="https://www.facebook.com/SocialJems/">Facebook</a> <a href="https://www.tiktok.com/@socialjems1">TikTok</a>Want to receive our newsletter directly? Just contact us and ask to be signed up!<img src="https://cms2.socialjems.co.uk/uploads/love_ecb2cae91e.gif" alt="love.gif" srcset="https://cms2.socialjems.co.uk/uploads/thumbnail_love_ecb2cae91e.gif 140w," sizes="100vw">&nbsp;

Welcome back to our monthly rundown of what's happening in the world of social media, plus our usual dose of marketing tips and team gossip. We've got plenty to cover this month, so let's dive straight in!

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Feed Filters & Real Splitters: What's new with LinkedIn, Instagram & the SocialJems Team

We're diving into LinkedIn's latest developments - they're testing vertical short-form videos, plus we'll be sharing what's been happening across the platform. We've also got the latest on Instagram's DM updates and a brilliant guide that'll help you grow your TikTok following. And since you love keeping up with our team news, we've got some fantastic updates to share with you too!&nbsp;<h2>💎 LinkedIn Engagement Continues to Rise</h2>Let's talk about what's going on with LinkedIn.&nbsp;The numbers are up, and the platform's seeing more activity than ever. But we need to look beyond the surface-level metrics to understand what's actually happening.LinkedIn has evolved from a basic CV database into a genuine professional social network.💎 More professionals engaging in genuine industry discussions&nbsp;💎 Specialist communities forming around specific sectors&nbsp;💎 Higher quality content being shared consistently&nbsp;💎 Growing engagement in focused professional groupsThe platform has positioned itself as a vital professional networking tool.What matters here is how you're using it. If you're not seeing this level of engagement, it might be time to reassess your approach. And if you’re struggling with LinkedIn, we can help.&nbsp;😉&nbsp;<img src="/uploads/image_e9d8e8af57.png" alt="A pink background with yellow text

Description automatically generated">But that’s not all from LinkedIn…<h2>💎 LinkedIn’s Professional Short Videos</h2>LinkedIn is testing vertical short-form videos.&nbsp;Here's what's actually happening:💎 A vertical video feed is being tested, similar to TikTok and Instagram&nbsp;💎 The feature aims to capture younger professionals' attention&nbsp;💎 It's part of LinkedIn's push to stay relevantYoung professionals are already using TikTok to discuss workplace culture and career advice - LinkedIn clearly wants a piece of that action.<img src="https://cms.socialjems.co.uk/uploads/cop_watch_camera_man_79017b5366.gif" alt="cop-watch-camera-man.gif"><h2>💎 Instagram's DM Update</h2>Instagram's making it easier to handle those overflowing DMs with some new inbox upgrades.💎 New message request filters to sort through different account types&nbsp;💎 Separate folder specifically for story replies&nbsp;💎 Options to filter messages from creators&nbsp;💎 Dedicated space for verified account messages💎 Business account message sorting&nbsp;💎 Better organisation for messages from accounts you followThe update seems particularly useful for anyone managing multiple conversations or dealing with high message volumes. Story replies won't get lost in the general inbox anymore, and finding messages from specific account types becomes much more straightforward.These changes should make it easier to engage with followers without drowning in message requests.<img src="/uploads/image_0ffcd9fdb8.png" alt="A colorful megaphone with a white logo and colorful balls

Description automatically generated">💎 A Straightforward Guide to Growing Your TikTok FollowingLooking to grow on TikTok but not sure where to start? Whether you're just beginning or looking to level up your content, here's a breakdown of what's actually working on the platform right now.💎 Sort your profile out - pick your niche (like #BookTok), decide on your content style, and write a bio that shows who you are💎 Get to grips with platform features - mix up content with Stitches, POV videos, CapCut templates, Duets, and "Get Ready With Me" videos💎 Keep at it - aim for 1-3 posts daily&nbsp;💎 Think bigger - adapt your TikTok content for YouTube Shorts and Instagram Reels💎 Get stuck in with engagement - reply to comments, chat with other creators, and join discussions in your niche💎 Keep an eye on trends - follow similar creators for ideas and spot new trends early💎 Give new things a go - try making original sounds or starting your own challenges💎 Team up - work with other creators on joint videos or live sessionsTikTok favours creators who understand how it works. Using scheduling tools can help manage the workload, so you can focus on what matters - making brilliant content.<img src="/uploads/image_ebbe7eb1d5.png" alt="A couple of women posing for a picture

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Description automatically generated"><h2>💎 What We've Been Up To…</h2><h3>Starting with Jem!</h3>Being a business owner never really comes with set hours, but Jem's been testing out a new approach to work-life balance. Rather than falling into the always-on trap, she's switched to longer weekdays so she can actually put the laptop down at weekends.And it's paying off. Between exploring castles and old ruins with Charlie and Josh (plus those essential dog walks) and catching Venom at the cinema (those recliner chairs though...), she's been coming back to work seriously refreshed.Speaking of work, let's talk about how she's been crushing it lately.&nbsp;Not only is the client content absolutely flying, but she's managed to land three new clients in just one week. Yes, you read that right - three new clients!<img src="/uploads/image_cdaf2d3eb7.png"><img src="/uploads/image_e4ac3a16fa.png" alt="A person standing in front of a stone wall

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Description automatically generated"><h3>💎 What's Going On With the Morgenmuffel</h3>Big changes for Sarah this month - she's turned 34 and officially stepped onto the property ladder. Nothing quite like getting those house keys, is there?When she's not creating content for clients, Sarah's been embracing life offline. Between catching up with friends and heading to concerts, she's even ventured into her first hot pot experience (and loved it, naturally).&nbsp;Though we should mention she's still trying to convince everyone it's beach weather - despite her friends firmly disagreeing. Some things never change.Behind the scenes, she's been working her magic on new social media strategies and blog content for our clients. While you might not see her posting as much personally, trust that she's channelling all that creative energy into crafting brilliant content for our clients.Looks like 34 is already shaping up to be quite the year.<img src="/uploads/image_2cd2c5906d.png" alt="Two women taking a selfie

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Description automatically generated"><h3>💎 Sarah has a new member of the family!</h3>What a difference love makes! Sarah (aka Twinnie), has some exciting news to share that comes with four paws and the sweetest face imaginable!Say hello to Luna, the newest addition to the family. Her story will melt your heart - she was found wandering the streets, with no family and no home to call her own. Just a beautiful soul looking for somewhere to belong.When Sarah and Bryan spotted her, there was no question about what needed to be done. They brought her home, hoping she'd get along with their existing pack. And guess what? She fit in perfectly, as if she'd always been part of the family!<img src="/uploads/image_f2281efe8e.png" alt="A collage of a dog

Description automatically generated">This photo shows Luna before and after, the transformation is absolutely incredible. From the first photo when they found her, to now... just look at that happy face! It shows what love, care, and a forever home can do.For all the dog lovers out there, watching a rescue pup flourish like this is something special. Luna's journey from street life to beloved family member is exactly the kind of happy ending we love to see.We’re all animal lovers here, so we wanted to share this happy news!<h3>💎 Cath's Journey</h3>Talk about hitting the ground running! Since joining the team, Cath has absolutely smashed it and brought something special to SocialJems. Anyone who knows Jem and Sarah understands their feelings about admin (let's just say it's not their favourite thing), but Cath? She's a pro at it!With her amazing organisational skills, she's keeping everything running smoothly behind the scenes. But what we really love, is how perfectly she fits into the team dynamics. Her enthusiasm for the parts of the job that others might shy away from is genuinely refreshing!At SocialJems, while paying bills is important (because let's be real, we all need to eat!), there's something more special happening here. It's about loving what you do and who you do it with. We spend so much of our lives working, so finding joy in it makes all the difference.Cath gets this completely - she's not just doing a job; she's bringing her whole self to it and that's exactly what makes our team tick. Keep crushing it, Cath - you're absolutely smashing it!<img src="https://cms.socialjems.co.uk/uploads/cheering_wow_6d857ff02f.gif" alt="cheering-wow.gif"><h2>💎 The final stretch of 2024!</h2>Can you believe we're already talking about our next newsletter being the last one of 2024? And the final one before Christmas too! Seriously, where has this year gone?&nbsp;Speaking of planning... if 2025 is already on your mind (and let's face it, it should be), we're here to support you with all things marketing. Whether you need help with:&nbsp;💎 Engaging blogs and newsletters&nbsp;💎 Scroll-stopping social media content&nbsp;💎 Lead generation strategies that actually work💎 Website design that converts&nbsp;💎 Social media training for your team&nbsp;💎 Building your brand's reputationWhatever you need, just drop us a message. We're always excited to chat about how we can help take your business to the next level.And before we go, we've got to ask the burning question...Have you sneakily put up your Christmas decorations yet? No judgment here!&nbsp;😉<img src="/uploads/image_c28149ba75.png" alt="A person with a picture of her

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We've got an exciting roundup for you this month, packed with all the social media updates you need to know about. 

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TikTok Growth Tips, LinkedIn's New Feature & Instagram DM Hacks

This ghostly revelation affects a whopping 930 million users worldwide, turning their professional posts and profiles into a haunted training ground for AI algorithms. While European users are protected by the silver bullet of stringent data regulations, the rest of us are left to fend off these data vampires ourselves.&nbsp;LinkedIn promises an opt-out feature, but like a zombie's bite, the damage to past data can't be undone. As the digital world becomes increasingly riddled with AI ghouls and data-hungry monsters, users must decide if the treats of advanced features are worth the tricks played with their personal information.&nbsp;And yes, we’re making this blog a Halloween SocialJems special!!!<img src="/uploads/image_6439cbb16b.png" alt="A person in person clothing and a web with text

Description automatically generated with medium confidence">As we creep closer to Halloween, LinkedIn's pulled a trick that's given us quite a fright! They've gone and done it again, haven't they? This time, they're using our posts and profiles to train their AI. And guess what? They didn't even bother asking first.&nbsp;<h2>💎The Bone-Chilling Discovery</h2>On 18th September 2024, LinkedIn users started noticing something sinister lurking in their settings. The platform had quietly begun training its AI on user data without so much as updating its terms and conditions. Talk about a ghost in the machine! This devilish move affects a staggering 930 million users, essentially turning them into unwitting AI trainers overnight.&nbsp;<h2>💎The Witch's Brew of AI Features</h2>LinkedIn's been brewing up some wickedly clever AI features for its premium users. Sounds like a treat on paper, doesn't it? But here's the trick, they've been using our data to make these AI models smarter. Everything from our personal info to those carefully crafted posts about how much we love our jobs is being fed into the AI cauldron.<img src="https://cms.socialjems.co.uk/uploads/passions_hecuba_cffbf094f6.gif" alt="passions-hecuba.gif">These AI features include:<ol><li>AI-powered writing suggestions</li><li>Personalised job recommendations</li><li>Enhanced search capabilities</li><li>Automated profile summaries</li></ol>While these features might seem like magic, the dark truth is that they're powered by our own data, harvested without our explicit consent.<h2>💎The Vampire's Confession</h2>The company has owned up to it, saying they'll update their terms of service on 20th November. But it's a bit late for that, isn't it? It's like trying to put a vampire back in its coffin after sunrise. They've admitted to using users' data to train AI without consent, and while they're offering an opt-out for future training, there's no way to exorcise past data use.&nbsp;According to LinkedIn's "LinkedIn and Generative AI (GAI) FAQs," the platform claims it aims to minimise personal data in AI training datasets, using privacy-enhancing technologies to redact or remove personal information. However, the fact remains that this data collection began without users' knowledge or consent.<h2>💎UK Users: A Last-Minute Spell of Protection</h2>Now, if you're in the EU, EEA, Switzerland, or the UK, you're safe from this data-draining curse. LinkedIn's promised not to use your data for AI training. This geographic distinction highlights the stark contrast between European data protection standards and the less regulated landscape elsewhere.LinkedIn has now suspended its use of data from UK users for training its AI models. This decision came after the UK's Information Commissioner's Office (ICO) cast a protective charm. Stephen Almond, the ICO's Executive Director, proclaimed: "We are pleased LinkedIn has acknowledged the concerns we raised about the use of UK users' data in training generative AI models."This eleventh-hour enchantment means UK users join their European counterparts in being shielded from LinkedIn's data-harvesting curse. It's a powerful reminder that sometimes, the right incantation (or regulation) can keep even the most persistent data vampires at bay.<h2>💎Warding Off the AI Ghouls: Your Digital Exorcism Kit</h2>There are sacred rituals to protect yourself from this data nightmare. Here's your digital exorcism kit to banish LinkedIn's AI ghouls:<h2>&nbsp;💎Disable LinkedIn's Generative AI Data Usage (No garlic needed!):&nbsp;</h2>🦇On desktop:&nbsp;Summon your profile avatar &gt; Conjure Settings &amp; Privacy &gt; Chant "Data Privacy" &gt; Invoke "Data for Generative AI Improvement" &gt; Flip the unholy toggle🦇On mobile:&nbsp;Tap your profile avatar (careful, it might bite!) &gt; Whisper "Settings" &gt; Mutter "Data Privacy" &gt; Enchant "Data for Generative AI Improvement" &gt; Perform the sacred toggle flip🦇Unearth Your LinkedIn Data (Crystal ball not included):&nbsp;Click your profile avatar &gt; Dig through Settings &amp; Privacy &gt; Uncover Data Privacy &gt; Exhume "Get a copy of your data"🦇Vanquish Your LinkedIn Data (Silver bullets sold separately):&nbsp;&nbsp;Fill out the sacred deletion request form on LinkedIn<img src="/uploads/image_fc1184a68f.png">Remember, this digital exorcism only prevents future hauntings. Any data they've already spirited away? Well, that ghost has left the haunted house.LinkedIn swears by its dark arts of privacy-enhancement, claiming to redact or remove personal information when using data to train its AI familiars. However, for members dabbling in AI-driven content creation, any information conjured up will linger in LinkedIn's digital crypt until you decide to stake it through the heart.Easy as pumpkin pie, right? But remember - this only stops LinkedIn from using your data going forward. Any data they've already nabbed? Well, that ship has sailed to the island of lost data.<h2>💎The Frankenstein's Monster of Data Usage</h2>What exactly is LinkedIn doing with this data? According to their FAQs, they're using personal information to improve AI-driven features. It's like they're building a Frankenstein's monster of professional networking!For instance, if you interact with an AI tool to draft a document, the system monitors your input and the suggestions it generates. Furthermore, LinkedIn tracks how users interact with its AI tools, such as their language preferences and feedback provided on suggestions.<h2>💎The Wider Web of AI Data Harvesting</h2>Of course, this whole situation has kicked up quite a beastly fuss. Some users are miffed, and rightly so. It's raised more questions than a Ouija board session about privacy and consent in the digital world.It's not just LinkedIn stirring this cauldron of controversy. This is part of a bigger trend in the tech world. Everyone's racing to build the cleverest AI, and our data's the secret ingredient in their witch's brew.Meta (Facebook and Instagram's parent company) and X (formerly Twitter) have pulled similar stunts. In fact, Meta recently admitted to using people's public posts to train AI models as far back as 2007. When these companies tried to implement similar practices in Europe, they faced significant backlash and had to backtrack due to stringent GDPR regulations.<h2>💎The AI Act: Europe's Silver Bullet?</h2>The European Union's AI Act is attempting to get ahead of these issues by setting ground rules for how AI systems can be used. This regulatory framework may be a harbinger of more stringent laws as lawmakers recognise the need to protect personal data from being used without consent in AI.The act specifically addresses these concerns by regulating high-risk AI applications and requiring transparency in data usage. It might be a sign of things to come elsewhere, too, as the world grapples with the ethical implications of AI development.<h2>💎The Haunting Question: Privacy vs Progress</h2>So, what's the takeaway from all this digital hocus pocus? Well, it's a spine-tingling reminder that in our digital world, our data's always up for grabs. Whether it's worth it for the convenience and features these platforms offer - that's for each of us to decide.As David McInerney, commercial manager for data privacy at Cassie, aptly put it, "Data is the new oil. When the data being sifted through contains personal information, that's where privacy questions come into play."&nbsp;<img src="https://cms.socialjems.co.uk/uploads/feel_freakyfriday_33b55d9463.gif" alt="feel-freakyfriday.gif"><h2>💎The Final Nail in the Coffin</h2>How do you feel about this? Let us know!As we approach All Hallows' Eve, let's hope that next year, the only surprises we get are treats, not tricks with our data. Happy Halloween, and may your data remain as secure as a vampire's coffin at high noon!<img src="/uploads/image_448aa8918a.png" alt="A cartoon of two women in clothing

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LinkedIn has revealed its latest trick: using millions of users' data to train AI without their consent. 

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LinkedIn's Spooktacular Surprise: Your Posts are Haunting AI Training Grounds

<h2>💎From Online Connections to Real-Life Friendships</h2>We love talking about the power of LinkedIn and the amazing relationships you can build there. Well, here's a perfect example!Our very own Jem recently caught up with Emma Devereux, and even joined the&nbsp;<a href="https://www.maintechrecruitment.co.uk/">Maintech Recruitment</a> team out for food! Emma and Jem have built a brilliant friendship over the years, and guess what? It all kicked off on LinkedIn!&nbsp;Still not convinced about the power of LinkedIn? Give it a try. You might just end up with some cracking new relationships you never thought possible.&nbsp;💡 Top Tip: Don't be shy about taking those online connections offline. Suggest a coffee meetup or a quick video call. It's amazing how a face-to-face chat can transform a LinkedIn connection into a genuine friendship.<img src="/uploads/image_5f1de8a9cf.png" alt="Two women taking a selfie

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Description automatically generated"><h2>💎Spotlight on: Charlotte Carter and Carter Bags</h2>Time for a quick shoutout to Charlotte Carter and her brilliant business,&nbsp;<a href="https://carterbags.com/">Carter Bags</a>! And no, this isn't a sponsored promotion - we just love celebrating great businesses and the awesome people behind them.Our Jem is absolutely chuffed with her new Carter bag. With all the travelling she does for work; it's been a game-changer.&nbsp;<img src="/uploads/image_f122a1b574.png" alt="A brown bag with a tag on it

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Description automatically generated"><h2>&nbsp;💎SocialJems Update: We're Growing!</h2>We're excited to say that SocialJems is absolutely smashing it!&nbsp;🎉Things have been buzzing lately, with more and more clients choosing to work with us. In fact, we're getting so many requests for new services that we've got something exciting in the pipeline...Drum roll, please...&nbsp;🥁We're planning a total revamp of our website! Keep your eyes peeled for that - it's going to be epic. We can't wait to show you all the new ways we can help your business shine on social media.Remember, whether you're a long-time client or just stumbled across us, we're here to help you navigate the wild world of social media. So don't be shy - get in touch if you need a hand!<img src="/uploads/image_41e71de229.png" alt="A website with a person's face

Description automatically generated"><h2>💎Saying Goodbye to Top Voice Badges</h2>You might have already heard the news, but LinkedIn have announced that they’re retiring the "Top Voice" badges for contributors to Collaborative Articles.&nbsp;Say goodbye to those shiny "Top Voice" badges.&nbsp;From October 8th, 2024, LinkedIn will officially retire the gold Community Top Voice badge. If you've got one, it'll disappear within 60 days of when you earned it.&nbsp;But why, LinkedIn, why?Now, you might be wondering why LinkedIn's decided to shake things up. Well, it turns out that not all that glitters is gold – or in this case, not all "Top Voices" are actually top experts.LinkedIn's been getting an earful from the community. Turns out, it's not easy to keep those high-quality standards when you're handing out badges automatically. Some users have been raising eyebrows at who's getting called an "expert".In LinkedIn's own words: "We've learned that it is challenging to maintain the highest quality standards for our Community Top Voice badges, as they are currently awarded automatically to contributors, and not manually awarded by our team."Here's where it gets interesting. These Collaborative Articles? They're AI-generated prompts that LinkedIn uses as a starting point. Then, they invite specific users to share their expertise on the topic.It's been a hit – there's been a 4x increase in weekly member contributions quarter-over-quarter as of March this year. But some sneaky users might have been using AI to generate their "expert" answers too.&nbsp;What does this mean for you?If you've been contributing to Collaborative Articles just for that shiny badge, you might want to rethink your strategy.&nbsp;But don't let that stop you from sharing your genuine expertise! Remember, it's about adding value, not collecting virtual stickers.So, keep sharing your knowledge, keep engaging with your network, and most importantly, keep it real. After all, true expertise shines through, badge or no badge!What do you think about LinkedIn's decision? Will it change how you engage with Collaborative Articles?<img src="https://cms.socialjems.co.uk/uploads/doodledate_adamo_e08f71058a.gif" alt="doodledate-adamo.gif"><h2>💎Keeping Up with Instagram's Algorithm</h2>What You Need to KnowTrying to keep up with the Instagram algorithm can feel overwhelming right? Well, it doesn’t have to be. Just like anything in life, social media is constantly changing and evolving. You find something that works and start to make progress, but then the goalposts move. And then they move again.We work in social media marketing, we're used to this, but we understand how it can be frustrating to be out of the loop.Which is why we want to provide some tips on how to utilise Instagram, keeping up with the algorithm, and growing your Instagram account.&nbsp;So, here are some tips to help you navigate Instagram's latest changes and make the platform work for you now, and in 2025.&nbsp;What's Changed?<ul><li>Original Content is Priority Instagram's algorithm favours fresh, original content over reposted or recycled material. This means it's more important than ever to create your own unique posts.</li><li>Instagram SEO Matters Keywords in your bio, captions, and even alt text are now crucial for discoverability. Instagram's search function has become more sophisticated, allowing users to find posts, profiles, and products based on these keywords.</li><li>Reels are Still Big Short-form video content, especially Reels, continues to be pushed heavily by Instagram. The platform's algorithm favours content that keeps users engaged, with views becoming one of the most important metrics.</li><li>Engagement is Key Posts that receive comments, shares, or saves are often given higher priority than those that only receive likes. The algorithm sees these as signals of valuable content.</li></ul>How to Make the Most of ItNow that we know what's changed, here's how you can adapt your strategy:<ul><li>Create Fresh Content Spend time regularly brainstorming new ideas. Show behind-the-scenes videos, launch new product teasers, or create Instagram-exclusive content that can't be found anywhere else.</li><li>Optimise for Search Review your bio and recent posts to ensure they include relevant, searchable keywords. Use natural language and make sure to add keywords to alt text for images.</li><li>Embrace Reels Post Reels regularly to stay in front of your followers. Use quick, eye-catching visuals that capture attention in the first few seconds to maximise views and engagement.</li><li>Encourage Interaction Create opportunities for conversation by asking questions in your captions. Use features like polls, quizzes, and question stickers in Stories to interact with your audience in real time.</li><li>Post at the Right Time Use tools like Later's Instagram Scheduler to track your custom best time to post and adjust your posting schedule accordingly. This simple optimisation can make a huge difference in your engagement and visibility.</li><li>Stay Adaptable The Instagram algorithm is always evolving. Follow key figures in the Instagram community for the latest updates and monitor your engagement metrics closely after any significant changes to the platform.</li><li>Focus on Views Create content that's designed to be watched all the way through. Whether it's a Reel or a Story, start with a hook that makes viewers want to stick around.</li></ul>Always remember…Keep it engaging, keep it authentic, and most importantly, have fun with it!<img src="/uploads/image_7e7d1d992e.png" alt="A diagram of a diagram

Description automatically generated"><h2>💎Team Update: Meet Our Newest SocialJems Star!</h2>Remember a while back when we hinted about a new team member joining us? Well, the cat's out of the bag (or should we say cats?) - it's time to introduce Cath!&nbsp;🐱We're over the moon to have Cath on board as our new VA and admin extraordinaire. With SocialJems growing faster than a TikTok trend, we needed another set of hands to keep everything running smoothly.Now, let's dish out some fun facts about Cath, shall we?First up, she's a proper cat lady - we're talking 12 feline friends! But that's not all... Cath's also expecting a little human of her own! Talk about a full house!&nbsp;🏠👶We're thrilled to have Cath joining our SocialJems family. Her skills are going to be a massive help as we continue to grow and take on new exciting projects.So, how about we show Cath some love? Drop a welcome message in the comments or give her a shout on our socials. Let's make her feel right at home in the SocialJems crew!Welcome aboard, Cath! We can't wait to see all the amazing things you'll bring to the team.&nbsp;🎊<img src="/uploads/image_9b6f21afc7.png" alt="A person taking a selfie

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Description automatically generated"><h2>💎Jem's Corner: Ups and Downs</h2>Our Jem's been busy as ever. She's been out and about, catching up with people left, right and centre. And let's not forget The Social Games event - what a blast that was!&nbsp;🎉As usual, she's been absolutely smashing it with calls and content. Jem's energy is something else, isn't it?But life's not all sunshine and rainbows, even for our superstar Jem. We've got some sad news to share.&nbsp;😢Bat Pig, aka Lenny, has unfortunately passed away. It's been devastating for Jem and the entire Bevan clan. Losing a furry family member is never easy, and Lenny was such a special little chap.We're sending loads of love to Jem and her family during this tough time.&nbsp;❤️A massive thank you to everyone who's been thinking of Jem and sending her gifts. Your kindness and support mean the world to her and to all of us here at SocialJems.<img src="/uploads/image_63dabdc13f.png" alt="A child sitting on a couch with two dogs

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Description automatically generated"><h2>💎What's New with Our Resident Morgenmuffel?</h2>Our Sarah's been on quite the rollercoaster lately.First up, the big news - Sarah's bought her first home! That's right, our girl's officially joined the property ladder. We're all over the moon for her.&nbsp;After months of refreshing the booking page like a woman possessed, Sarah's finally bagged herself a driving test slot. We're keeping mum on the exact date (wouldn't want to jinx it, would we?), but let's just say our fingers, toes, and everything else are firmly crossed.&nbsp;It hasn't all been celebrations, though. Sarah recently marked what would have been Joe's 39th birthday. A bittersweet moment, filled with memories and mixed emotions.&nbsp;While Sarah's been taking a breather from LinkedIn (and rightly so - mental health comes first!), don't think for a second she's been twiddling her thumbs. Our Morgenmuffel's been doing what she loves most – creating content.&nbsp;<img src="/uploads/image_205db5c897.png" alt="A person wearing sunglasses taking a selfie

Description automatically generated"><h2>💎Twinnie Tales: Sarah's Latest Adventures</h2>Time for a quick catch-up on our superstar Sarah, aka Twinnie!&nbsp;In true Sarah fashion, she's been working her socks off. No surprises there - our Twinnie's work ethic is legendary! But she's not just smashing her own tasks; Sarah's also taken Cath under her wing. Talk about a dynamic duo in the making! We can't wait to see what these two will accomplish together.Sarah's treated herself to an at-home sauna! That's right, our girl's bringing the spa experience to her living room. And let me tell you, she's loving every steamy second of it. Of course, Sarah's been keeping us all in the loop with some cracking photos. We're not jealous at all (okay, maybe a little).&nbsp;<img src="/uploads/image_a162eac49b.png" alt="A person in a pink raincoat

Description automatically generated"><h2>💎The Social Shizzle Session!</h2>Say hello to our Social Shizzle Sessions - the latest addition to our service lineup.&nbsp;We get it, not everyone needs constant hand-holding with their social media. Sometimes you just want a quick sanity check or a nudge in the right direction. That's exactly why we've created these one-hour power sessions. It's all about what YOU want to chat about.So, what's the deal with these Social Shizzle Sessions? Well, they're pretty flexible, to be honest. We've been helping clients in all sorts of ways. Maybe you want us to give your current social media a once-over, pointing out what's hot and what's... well, not. Or perhaps you're stuck in a rut, desperate for fresh content ideas? We've got you covered.Struggling to write posts that actually grab attention? We'll bring our top tips to the table. Feeling a bit lost and not sure where you're going wrong? Let's put our heads together and figure it out. You might just want to check you're on the right track before you dive in, or maybe you're totally new to this social media marketing malarkey and don't know your hashtags from your handles.And hey, sometimes you just need someone to bounce ideas off. We're all ears!Essentially, the Social Shizzle Session is your chance to pick our brains for a solid hour about anything social media related. It's like a power-up for your digital presence!Now, here's the catch - we're only offering 5 of these sessions each month. They're going faster than hot cakes, so if you want to give your social media a swift kick up the backside, you'd better get in quick!Don't miss out on your chance to turn your social media from drab to fab.&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> now and let's get your Social Shizzle Session booked in.&nbsp;<img src="/uploads/image_66798e3ba9.png" alt="A couple of women with text overlay

Description automatically generated"><h2>💎Supercharge Your Team's LinkedIn Skills</h2>Are your employees struggling to harness the full power of LinkedIn?&nbsp;🤔Let's face it, LinkedIn isn't just another social media platform - it's a goldmine for:💎Promoting your business💎Generating quality leads💎Expanding your professional network💎Building rock-solid brand trustDid you know we don't just offer online training? That's right, we can bring our LinkedIn expertise right to your doorstep!Imagine your team, gathered around, soaking up all our LinkedIn wisdom in person. No more dodgy internet connections or "sorry, I was on mute" moments. Just pure, undiluted LinkedIn mastery.Now, we'd love nothing more than to meet every single one of you face-to-face. But let's be real - we're not superheroes (yet). We do need to factor in travel time.So, if you're based in Yorkshire, you're in luck!&nbsp;Not in Yorkshire? Don't worry! We might still be able to make it work. Drop us a line and we'll see what we can do.Ready to transform your team into LinkedIn legends?&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> today and let's chat about bringing our LinkedIn training to your turf!Remember, in the world of business, it's not just about who you know - it's about who knows you.&nbsp;<img src="/uploads/image_e12d85891e.png" alt="A person standing in front of a screen

Description automatically generated"><h2>💎The Social Games: Networking That's Actually Fun!</h2>No surprise here - The Social Games has been another big hit!&nbsp;Professionals from all over came together to network and have a blast. Because let's face it, networking doesn't have to happen in a stuffy meeting room - it can happen over a game of table tennis!&nbsp;🏓The Social Games continues to be a crowd-pleaser, so it's safe to say another event will be on the horizon. While we don't have a date locked in just yet, keep your eyes peeled for the next one. Trust us, you won't want to miss it!<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507">https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507</a><img src="/uploads/image_1ebf2928c0.png" alt="A sign on a stand

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Description automatically generated">Thanks for your support!We’ll be updating you on the world of marketing along with social media updates, so if you don’t want to miss out, make sure you’re following us.<ul><li><a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a></li><li><a href="https://www.instagram.com/thesocialjems/">Instagram&nbsp;</a></li><li><a href="https://www.facebook.com/SocialJems/">Facebook</a></li><li><a href="https://www.tiktok.com/@socialjems1">TikTok</a></li></ul>OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.Just contact us and ask to be signed up!<img src="https://cms.socialjems.co.uk/uploads/bear_byebear_03c5030c39.gif" alt="bear-byebear.gif">

Welcome to our October newsletter! We're buzzing to share some juicy tips about Instagram's algorithm and give you the lowdown on LinkedIn's top voice badges. But before we dive into all that, let's catch up on what's been happening at SocialJems.

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Instagram Algorithm Hacks, LinkedIn Says Bye to Top Voice Badge, and Our Social Shizzle Sessions!

Well, what if there was an easier way?And that’s what we’re here to talk about in our September blog.&nbsp;Join us as we transform how you network through the use of QR codes.<h2>QR Codes</h2>You know those funky square patterns that look like a barcode after one too many pints? Yeah, those. Turns out, they're absolute gold for networking events!<h2>Why QR Codes Are Your New Best Mate</h2>💎No more “I've run out of business cards": QR codes are like an endless supply of virtual cards.&nbsp;💎Bye-bye paper cuts: No more shuffling through a stack of cards like you're dealing at the local casino.💎Instant connection: People can scan and have your details in a hot second!&nbsp;💎Up your networking game: Some QR code generators let you track scans.💎Look proper techy: Nothing says "I'm with it" like whipping out a QR code. (Just don't actually say "I'm with it" out loud, for crying out loud.)<h2>How to QR Code Like a Boss</h2>Let's get you sorted with your very own QR code. First things first, hop onto one of those free online generators and create a code that links to your LinkedIn profile or contact info. Easy peasy, lemon squeezy!LinkedIn explains how to&nbsp;<a href="https://www.linkedin.com/help/linkedin/answer/a525286/using-a-linkedin-qr-code-to-connect-with-members">generate your LinkedIn QR code here</a>, but we’ll also outline how to do this here too:<ul><li>Open LinkedIn app</li><li>Tap your profile picture</li><li>Hit the QR code icon</li><li>Show off your shiny new QR code to everyone!</li></ul><h2>Want to create your own QR code?&nbsp;</h2>There are free online generators such as My QR Code, that will allow you to create your own. Interested?&nbsp;<a href="https://myqrcode.com/?gad_source=1&amp;gbraid=0AAAAADHgbSb-Ps4MF2QkNFbjnTSvBMd55&amp;gclid=CjwKCAjwuMC2BhA7EiwAmJKRrN7DtJKc6NR42BbWtpiC_ZazphJKZwhuVzUvS9NEUPVmhAm2tiv-ihoCbisQAvD_BwE">Click here to generate yours</a>.Now what?Now, once you've got your shiny new QR code, it's time to show it off. Stick it on your business cards, slap it on your name tag, maybe even get it tattooed on your forehead... Actually, scratch that last one. Let's not go overboard, eh?Or if you’re sticking to your LinkedIn code, just whip it out at the networking events and connect in seconds. It saves time and hassle searching for people with common surnames. We’re looking at you Mr Smith!&nbsp;<img src="/uploads/image_7dc33a9f39.png" alt="A screenshot of a qr code

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Description automatically generated"> &nbsp;Want to make your QR code stand out from the crowd? Some generators let you jazz it up with custom colours or even your logo. Go mental with it but remember - it still needs to be scannable. No point having a pretty code that doesn't work!Speaking of which, give your code a quick test run before you go live. Nothing's more awkward than whipping out your QR code at a networking do, only to find out it's about as useful as a chocolate teapot. A quick scan beforehand could save you from looking like a right muppet.<img src="/uploads/image_d150390932.png" alt="A brown teapot with a handle

Description automatically generated"><h2>LinkedIn Company Page</h2>LinkedIn, for all its networking prowess, has a rather glaring oversight: they don't offer QR code functionality for company pages. At least, not yet.&nbsp;But not to worry, we've got a workaround. Enter the humble QR code generator - a proper lifesaver in these situations.&nbsp;Of course, we're rather hoping LinkedIn will pull their finger out and add this feature for company pages in the future.&nbsp;<h2>Will they ever bring back the LinkedIn's Find Nearby Feature?</h2>First off, what the bloody hell is Find Nearby?It's like Tinder for networking, but without the awkward small talk about your favourite Netflix shows. This little feature lets you connect with other LinkedIn users in your immediate vicinity. No more fumbling with business cards or trying to spell out your complicated email address after one too many free drinks! Well, we should say one thing…this feature is no longer available!But we’re hoping they’ll bring it back, yes LinkedIn. We’re talking to you! Please bring this feature back!What do you think? Would you like to see the return of the Find Nearby feature?&nbsp;<img src="https://cms.socialjems.co.uk/uploads/bring_that_back_william_zabka_7758327bb2.gif" alt="bring-that-back-william-zabka.gif"><h2>Why QR Codes are the Bee's Knees for Networking</h2>So, why are QR codes are absolutely brilliant for your professional life?First off, these little square beauties are like your own personal marketing team. Slap them on your business cards, flyers, or even your PowerPoint presentations, and watch your network grow faster than a queue at the pub on a Friday night.But it's not just about quantity, is it? QR codes help you build a proper community of like-minded professionals. It's like having a VIP pass to the coolest club in town, but instead of overpriced drinks, you're getting quality connections.Now, let's talk convenience. No more fumbling with long, impossible-to-remember URLs. Just whip out your QR code, and potential connections can access your profile faster than you can say "LinkedIn". It's so easy, even your gran could do it (no offence to gran, of course).Here's another nifty bit: these codes work on pretty much any smartphone. Whether your new contact is team iPhone or team Android, they can scan your code without a hitch. It's like the Switzerland of the digital world - neutral and universally accepted.And for all you data nerds out there (no judgment, we love you), most QR code generators come with fancy analytics tools. You can track scans, devices used, and even where your code's been accessed. It's like having a crystal ball for your networking efforts!Give them a go, and watch your professional circle expand faster than your waistline after Christmas dinner.Remember, in the world of networking, it's not just about who you know - it's about who can scan you.&nbsp;So there you have it! QR codes: turning networking events into a game of real-life Pokémon Go since... well, since we decided it was a thing.<img src="https://cms.socialjems.co.uk/uploads/downsign_qr_code_2fbf27a3c7.gif" alt="downsign-qr-code.gif">

Ever been to one of those networking events where you're frantically trying to remember names, swap business cards, and not spill your drink? 

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QR Codes: Your Ticket to Networking Stardom (No Fancy Handshakes Required!) 

Join us on our latest blog about AI, LinkedIn live events and ads, and LinkedIn’s new in-stream games (which have already gained some controversy.)Regardless, these updates mean your online presence needs to be on point. Whether you're leveraging AI tools, exploring new ad formats, or simply trying to out-rank Denise from Accounts on the daily puzzle - the LinkedIn game is changing rapidly.&nbsp;Stay ahead of the curve or get left in the social media dust, simple as that!<h2>💎AI's taking over LinkedIn&nbsp;</h2>Are You Prepared?LinkedIn, that good ol' professional networking site, has realised that the future is now, and it's all about AI. In partnership with their parent company Microsoft, they've released a fancy new report on how AI is shaking up the workforce.&nbsp;According to the report, a whopping 75% of global knowledge workers are now using AI tools in their regular work routine. That's right, three-quarters of us are letting robots do at least some of our jobs. Efficiency at its finest, or a dystopian nightmare? You decide.Over half of these AI-users (53%, to be precise) are worried that relying too heavily on these fancy tools might make them look replaceable. You can't win in this game. Use AI, and you're essentially training your own replacement. Don't use it, and you're left in the digital stone age.Now, before you start panicking and looking for a career change, let's take a deep breath. The report claims that AI is meant to assist us, not replace us entirely.&nbsp;Sure, they might be able to streamline specific tasks, but they can't replicate good old human expertise.&nbsp;Are you embracing AI?&nbsp;And if you’d like to read the report,&nbsp;<a href="https://www.microsoft.com/en-us/worklab/work-trend-index/ai-at-work-is-here-now-comes-the-hard-part/?trk=linkedin-talent-solutions-organic-social-5-8-24&amp;linkId=100000260541707">click here.</a>&nbsp;<img src="https://cms.socialjems.co.uk/uploads/funny_scared_f969dc9677.gif" alt="funny-scared.gif"><h2>💎LinkedIn gets fancy with TV ads and live events&nbsp;</h2>The professional networking platform has recently launched its own connected TV (CTV) adverts and Live Event ads.In a move that's equal parts savvy and slightly concerning, LinkedIn is now allowing companies to advertise directly on your television. That's right, no more mindlessly scrolling through your feed during commercial breaks. Now, you can be bombarded with targeted ads from brands who want to reach those ever-elusive "decision-makers."LinkedIn has also introduced Live Event Ads; we guess virtual events just weren't cutting it anymore. Now, businesses can promote their live events before, during, and after they take place, ensuring that you never miss out on the opportunity to attend another webinar.And why, is LinkedIn doing this?&nbsp;Well, according to their data, the number of professionals viewing events on the platform has grown by a whopping 34% year-over-year.&nbsp;Of course, this whole endeavour is all about helping companies "reach the right people and deepen relationships by dynamically engaging with prospective buyers."&nbsp;LinkedIn is also partnering with NBCUniversal to introduce something called "LinkedIn Premiere," a fancy new managed offering that will allow users to target decision-makers across NBCUniversal's premium streaming content on CTV.&nbsp;According to Tunji Akintokun, LinkedIn UK's Head of Enterprise Solutions, "We're always considering new ways to reach engaged decision-makers across our community of one billion professionals on LinkedIn."&nbsp;Akintokun also added, "With only 5% of buyers in-market for a new purchase at any given time, it's imperative for companies to consistently engage their audience in creative ways across multiple channels – from live events to video ads – to ensure their brand is memorable when it's time to buy."What do you think of these changes?<img src="https://cms.socialjems.co.uk/uploads/and_action_luan_loud_9c843f14ca.gif" alt="and-action-luan-loud.gif"><h2>💎LinkedIn gets playful with new in-stream games</h2>In a move that might seem a tad unconventional for a professional networking platform, LinkedIn has officially launched its new in-stream games. These puzzles and trivia challenges are designed to give users a much-needed break from the grind of their workday.After being spotted in testing back in March, the games have now been rolled out for all to enjoy. As LinkedIn explains, the goal is to "weave thinking-oriented games directly into the LinkedIn experience."Now, before you start questioning whether this is a ploy to boost engagement numbers (because let's be honest, that's precisely what it is), LinkedIn insists that the games serve a higher purpose. They claim that these puzzles are meant to provide "a way to exercise their brains while taking a quick break" and "give people a reason to connect with others."LinkedIn is launching three in-stream games to start with:<ol><li>Pinpoint: A word association game where you need to guess the common category of five words in a grid.</li><li>Queens: A logic game where you fill the grid with queens, ensuring there's only one queen in every row, column, and region.</li><li>Crossclimb: A trivia game that's essentially a combination of a crossword and a word ladder.</li></ol>Each game will have a new edition updated daily, so you won't be able to spend too much time procrastinating (or so LinkedIn claims). And because what's a game without a little friendly competition, there will be scoreboards displaying your performance stats and ranking you against your connections, companies, schools, and more.LinkedIn is adamant that these games will "spark banter, conversations, and even a healthy bit of competition among professionals around the world."&nbsp;So, while it might seem like a blatant ploy to increase time spent in the app (which, let's be real, it absolutely is), you can't fault LinkedIn for trying to inject a little fun into the workday.&nbsp;What do you think of these new features? There’s been some controversy surrounding these new games, so we’re interested to hear your thoughts!&nbsp;<a href="https://www.linkedin.com/games/">Check out the games here.</a><img src="https://cms.socialjems.co.uk/uploads/jennifer_lawrence_the_mocking_jay_607c3fc369.gif" alt="jennifer-lawrence-the-mocking-jay.gif"><h2>💎&nbsp;Latest LinkedIn tips</h2>It wouldn’t be right to talk about LinkedIn and not include some tips!LinkedIn has stepped up to provide a comprehensive overview of key strategies to help marketers maximise their campaigns using cutting-edge tools like AI, attribution, and advanced measurement techniques.As the world of marketing continues to shift, traditional methods are becoming obsolete. The deprecation of cookie tracking has forced marketers to rethink their measurement approach, and with it comes opportunities to revamp entire strategies in alignment with advancing technologies.LinkedIn's tips are a goldmine for B2B marketers looking to leverage the latest tools and trends.So, let’s look at the highlights!&nbsp;<ul><li>Remember the good old days when you had to manually target and optimise your campaigns? Well, those days are long gone. LinkedIn suggests automating as much of the process as possible, leveraging AI to streamline targeting and refinement. After all, who wouldn't want to let algorithms do the heavy lifting.</li><li>Gone are the days of guessing which touchpoints contribute to sales. LinkedIn advises using attribution modelling to better understand the impact of your campaigns and allocate resources accordingly. Because let's face it, you don't want to be throwing money at tactics that aren't pulling their weight.</li><li>Don't get bogged down by vanity metrics. LinkedIn emphasises the importance of measuring what truly drives business outcomes. Focus on the metrics that align with your goals, revenue, and sales, so you can make data-driven decisions that actually move the needle.</li><li>And let's not forget the importance of tracking your success metrics. LinkedIn recommends leveraging tools like the Campaign Manager Reporting Dashboard for comprehensive measurement, the Revenue Attribution Report to understand the true business value of your efforts, and Conversions API for granular campaign insights.</li></ul>And if you’re struggling to make the most out of LinkedIn, you could always reach out to us. Social media marketing is kinda what we do!&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch with us to see how we can help!</a><h2>💎The SocialJems LinkedIn services!</h2>Let's be honest, trying to stand out on social media these days is like trying to find a needle in a haystack - bloody impossible (unless you work with us of course).&nbsp;😉We're the social media experts who know exactly how to make your profiles pop and turn those scrollers into engaged followers. Here's how we can help:<h3>💎Content Creation</h3>Feeling overwhelmed and unseen by your ideal client? Let us craft engaging content that speaks directly to them. No more stressing over what to write or feeling like you're shouting into the void.<h3>💎Outreach And Networking</h3>Sick of those awkward cold pitches sliding into your DMs? We'll help you connect with the right people. Start meaningful conversations and turn cold leads into warm prospects.<h3>💎Engagement Support</h3>Want to boost those likes, comments, and shares? Let's get your audience truly engaged with your brand, yeah?<h3>💎LinkedIn Audits</h3>Your LinkedIn profile is the landing page for your business - let us ensure it's clear, concise, and irresistible.<h3>💎LinkedIn Profile Optimisation</h3>You can't polish a turd, but we can optimise your profile for maximum impact. A proper glow-up to attract your ideal clients.<h3>💎Full Management</h3>Want more freedom, family time, and leads? Hand over the reins to us.We'll handle your social media presence while you focus on your business, easy peasy.<h3>💎Social Media Marketing Strategy</h3>Fail to plan, plan to fail. Let's map out a killer strategy together. No more aimless posting - we'll ensure every update has a purpose, definite.<h3>💎Marketing Consultancy</h3>Need an expert team for a few months? We're your temporary marketing superheroes. You don’t have to stick around long-term, but we always love when you do!<h3>💎LinkedIn Training</h3>Learn how to really maximise LinkedIn for your business or personal brand. Our bespoke training will turn you into a social media savant.But why stop at LinkedIn? From crafting killer captions to scheduling posts at the perfect time, we'll make sure your socials are firing on all cylinders.Just follow the link below to find out more!👉&nbsp;<a href="https://socialjems.co.uk/services">https://socialjems.co.uk/services</a>

You’re going to want to hear about these LinkedIn updates, especially when it comes to your online presence. 

Blogs tagged: linkedin