Do you need to be promoting your business on every social media platform?

Take a look at the industries and their social media preferences, which we hope will narrow down which platforms you plan on using. 

We’ve got front-row seats to the platforms that will make or break your business's virtual performance. So, tighten your seatbelt – it's going to be a wild ride!

(Well not really wild, but it will be a ride…. you get the picture.) 

We’re focusing on LinkedIn, Instagram, Facebook, TikTok and YouTube, and the industries that use them, but if there are any other platforms you would like us to focus on, let us know!

And if you’re not in the mood to read a blog, here’s the short answer. 

Should you be on every social platform going? The answer – is no. 

First up…. Can we get a drumroll please…

*Imagine a drumroll noise*

LinkedIn – the professional high-wire act.

LinkedIn is where the professionals don their virtual top hats and join the high-wire act of business networking. Establishing yourself here is like balancing on a tightrope of credibility and expertise.

Yes, keep it professional but don’t be afraid to clown around either. We’re going to let you in on a little secret…even professionals like to joke around and have fun. (Shocking, right?) Show your personality, show the people behind the business, that goes for both the company and personal pages. 

LinkedIn is not for the faint of heart – it's the trapeze of the digital world, reserved for the boldest business performers. If you're a business owner wondering if you've got what it takes, ask yourself: are you ready to join the ranks of the lion tamers, jugglers, and tightrope walkers of the business world?

• B2B mavericks: If your business thrives in the B2B arena, LinkedIn is your lion's den. Roar your expertise and show off your business prowess on the grand stage.
• Solo tightrope walkers (freelancers and professionals): Are you a one-person show, juggling multiple skills in the business circus? LinkedIn is your high-wire act, where you can flaunt your talents to an audience hungry for professional prowess.
• Recruitment ringmasters: For those in the business of finding the perfect acts for their circus, LinkedIn is your digital recruitment fair. Scout talent, crack the whip, and assemble the greatest team.
• Entrepreneurial fire breathers: If you're an entrepreneur spitting flames of innovation, LinkedIn is where you can light up the stage. Share your journey, connect with fellow fire-breathers, and let your business blaze a trail.
• Service industry contortionists:  Whetheryou're bending over backward for your clients or juggling multiple projects at once, LinkedIn is the platform where service-based businesses can showcase their flexible expertise. 

Industries stealing the spotlight under the LinkedIn big top

• Tech trailblazers: Tech wizards, gather 'round! LinkedIn is your virtual innovation fair, where you can showcase your magic spells (code) and amaze the audience with your technological prowess.
• Finance and banking ringmasters: Grab your top hats and join the finance extravaganza! LinkedIn is where financial maestros can orchestrate a symphony of industry insights, trends, and connections.
• Healthcare and pharmaceuticals circus healers: Healthcare heroes and pharmaceutical trailblazers, LinkedIn is your stage to share breakthroughs, connect with peers, and heal the world, one post at a time.
• Marketing Magicians: Marketing gurus, step right up! LinkedIn is the enchanted forest where your campaigns can sparkle like magic spells. Cast your marketing charm and mesmerise the audience. 
• Consulting ring leaders: Are you the maestro of business advice, orchestrating success for others? LinkedIn is where you can lead the consulting parade, offering insights, wisdom, and a touch of showmanship.

LinkedIn is not just a platform – it's a circus of possibilities for your business. Step into the professional ring, embrace the spotlight, and let your business become the ringleader of the LinkedIn circus. Remember, in this digital circus, the boldest performers steal the show. So, are you ready to crack the whip and make your business the star of the LinkedIn spectacle? The circus awaits! 🎪

And if you’re worried about letting your employees join the LinkedIn circus, then check out our blog on how your team can generate leads through LinkedIn.

 Or you could always follow us on LinkedIn for our marketing tips. 

Next up!

Instagram – The aesthetics tightrope walk

Instagram is the trapeze bar of the visual storyteller, a platform where businesses can swing from one aesthetically pleasing post to another. It's all about the visual acrobatics!

Curate your feed like a circus ring: Keep your visuals in harmony, like a synchronised trapeze performance.

Juggle hashtags: Throw in the right hashtags like a skilled juggler, keeping your audience engaged and entertained.

Instagram is not your average social media platform; it's the circus ring where visuals reign supreme. If you're a business owner ready to unleash your creative beasts, Instagram is the stage for you. Are you prepared to be a visual maestro, a trendsetter, and a ringmaster of aesthetic delights?

• Visual Virtuosos: If your business is visually driven, Instagram is your canvas. Whether you're showcasing products, services, or artistic creations, this is where your visuals can steal the spotlight.
• Storytelling stilt walkers: Businesses with compelling narratives, behind-the-scenes tales, and stories to tell can tower above the rest on Instagram. It's the platform where storytelling takes centre stage.
• Product performers: Do you have products that deserve a standing ovation? Instagram is the runway where your products can strut their stuff, capturing the hearts of your audience.
• Creative contortionists: If your business is flexible, adaptable, and constantly evolving, Instagram is the contortionist's stage where you can bend, twist, and captivate the audience with your dynamic content.

Industries stealing the spotlight under the Instagram big top

• Fashion and beauty showstoppers: Fashionistas and beauty moguls, Instagram is your fashion runway, where every post is a strut, and every story is a makeup masterpiece. Steal the show with your style.
• Foodie Feat: Restaurants, chefs, and foodpreneurs, Instagram is your culinary canvas. Paint your gastronomic delights in pixels and enthral the taste buds of your audience.
• Travel Troupe: Travel agencies, wanderlust-infused businesses, and explorers of the world, Instagram is your passport to success. Showcase the beauty of destinations and transport your audience to far-off lands.
• Artsy acrobat: Art galleries, creators, and artists of all kinds, Instagram is your digital exhibit. Showcase your masterpieces, behind-the-scenes magic, and let your creativity steal the spotlight.
• Fitness and wellness wonders: Fitness gurus and wellness wizards, Instagram is your gym floor. Flex those muscles, share healthy tips, and inspire your audience to join your wellness journey.

Instagram is not just a platform; it's a visual circus waiting for your business to steal the spotlight. Step into the ring, unleash your creativity, and let your business become the star of the Instagram spectacle. 

Remember, in this digital circus, the most captivating performers leave the audience begging for an encore. 

And if you’re not quite sure how to utilise Instagram for your business, well you could always contact us! It’s kinda what we do. 

Up next!

TikTok – the trendsetting circus ring

 TikTok is the ringmaster's playground, where trends leap through fiery hoops and creativity soars like an acrobat. If your business can perform a visually stunning routine, you might just steal the show.

Embrace your inner clown: Get quirky, get fun – TikTok loves a good laugh.

Keep it short and sweet: Perform a quick routine that leaves the audience wanting more, like a trapeze artist's mid-air somersault.

TikTok is not your average social media platform; it's the pulse of viral trends and the heartbeat of creativity. If you're a business owner ready to embrace the rhythm, energy, and spontaneity of this digital dance floor, TikTok is your stage. Are you ready to be a trendsetter, a storyteller, and the headliner of the TikTok circus?

• Creative choreographers: If your business can dance to the beat of creativity, TikTok is your stage. Choreograph a visual spectacle that has the audience hitting replay and begging for an encore.
• Product performers with pizzazz: Does your product have a personality? TikTok is where products come to life. Give your offerings a charismatic persona and let them steal the show.
• Storytelling showstoppers: Businesses with a story to tell, listen up! TikTok is the digital storyboard where your narrative can unfold in bite-sized, engaging chapters. Be the storyteller who leaves the audience eager for the next episode.
• Innovative illusionists: For businesses with a touch of magic or innovation, TikTok is your enchanted forest. Cast spells of creativity, showcase innovative processes, and be the illusionist who captivates the digital audience.
• Humorous high-flyers: If your business has a sense of humour, TikTok is your comedy club. Craft humorous content, share light-hearted moments, and be the comedian who turns the digital circus into a laughter-filled extravaganza.

Industries stealing the spotlight under the TikTok big top

• Fashion and beauty flash: Fashionistas and beauty mavens, TikTok is your runway of rapid-fire style. Create quick fashion shows, makeup transformations, and trendsetting content that turns heads.
• Food Frenzy: Restaurants, chefs, and culinary creators, TikTok is your kitchen stage. Share quick recipes and turn the digital circus into a gastronomic delight.
• Travel tumult: Travel enthusiasts and businesses, TikTok is your virtual passport. Take your audience on a whirlwind tour, showcasing the beauty of destinations, and make every follower a part of your travel circus.
• Artistic alchemy: Art galleries, creators, and artistic wonders, TikTok is your canvas. Share time-lapse art creations, visual masterpieces, and bring your artistic wonders to life on the digital stage.
• Fitness funhouse: Fitness gurus and wellness wizards, TikTok is your gym floor of creativity. Infuse energy into your workouts, share quick fitness tips, and make every viewer a participant in your wellness circus.

Step into the ring, embrace the rhythm, and let your business become the showstopper of the TikTok extravaganza. Remember, in this digital circus, the most captivating performers win the hearts of the audience. 

Facebook- the multi-ring circus extravaganza 

Facebook is the multi-ring circus where businesses can showcase their versatility. It's a big top tent where diverse acts come together for a grand spectacle.

Set up your business ring: Establish a business page, the centre ring for your online performance.

Juggle content types: Mix it up with various content types, like a circus performer juggling flaming torches.

Facebook is not your run-of-the-mill social media platform; it's the digital showground where businesses can unfold their tales and connect with audiences. If you're a business owner ready to engage in a captivating performance, Facebook is the stage for you. Are you prepared to be a storyteller, a conversationalist, and the maestro of community engagement?

• Community conductors: If building a community around your brand is your forte, Facebook is your stage. Be the conductor of conversations, host discussions, and create a digital town square for your brand.
• Product Presenters: For businesses with products that deserve a spotlight, Facebook is your exhibition hall. Present your offerings, share product updates, and let your products shine in the digital spotlight.
• Storytelling stewards: Businesses with compelling stories, Facebook is your storybook. Share your business journey, milestones, and behind-the-scenes moments. Become the steward of a narrative that resonates with your audience.
• Event entertainers: If your business thrives on events, whether physical or virtual, Facebook is your event arena. Organise, promote, and engage with your audience before, during, and after events, turning every occasion into a spectacle.
• Humorous hosts: For businesses with a sense of humour, Facebook is your comedy club. Host light-hearted conversations, share witty content, and be the comedian that turns your business page into a laughter-filled extravaganza.

Industries stealing the spotlight under the Facebook big top

• Fashion and style soiree: Fashionistas and style aficionados, Facebook is your runway of refined trends. Share your latest collections, style tips, and create a digital fashion soiree that leaves a lasting impression.
• Culinary carnival: Restaurants, chefs, and culinary connoisseurs, Facebook is your gastronomic stage. Present your culinary creations, share recipes, and create a culinary carnival that tantalises taste buds.
• Travel Troupe: Travel enthusiasts and businesses, Facebook is your virtual travelogue. Showcase destinations, share travel tips, and invite your audience to join your globetrotting troupe.
• Artistic affair: Art galleries, creators, and artistic visionaries, Facebook is your digital gallery. Showcase your masterpieces, share the creative process, and create an artistic affair that captivates the audience.
• Wellness wonderland: Fitness enthusiasts and wellness advocates, Facebook is your wellness sanctuary. Share workouts, health tips, and create a wellness wonderland that inspires and engages your audience.

Step into the ring, engage with your audience, and let your business become the headliner of the Facebook extravaganza. 

Roll up, roll up…

YouTube: unleashing your business’s star power

 Welcome, digital showstoppers, to the glittering stage of YouTube – the online theatre where businesses can shine in the spotlight. If you're contemplating whether to make an entrance into this vast arena of video content, you're about to embark on a cinematic journey through the captivating world of YouTube. 

YouTube is not your average social media platform; it's the cinematic arena where businesses can create visual masterpieces and connect with audiences. If you're a business owner ready to embrace the power of video content, YouTube is your red carpet. Are you prepared to be a storyteller, an entertainer, and the director of your business's digital film?

• Educational enthusiasts: If your business thrives on providing knowledge and insights, YouTube is your lecture hall. Be the educational enthusiast, sharing tutorials, how-to guides, and thought-provoking discussions.
• Tech trailblazers: Technology-driven businesses, YouTube is your tech expo. Showcase product demos, highlight features, and be the tech trailblazer that demystifies the digital landscape.
• Gaming gurus: For businesses in the gaming industry, YouTube is your virtual arcade. Share gameplay, reviews, and join the gaming community as the charismatic guru who guides players through the digital realm.
• Automotive artisans: Car enthusiasts and automotive businesses, YouTube is your digital showroom. Share reviews, behind-the-scenes looks at the industry, and become the automotive artisan who drives engagement.
• Home and DIY directors: Businesses in the home improvement and DIY sector, YouTube is your creative workshop. Share DIY projects, home improvement tips, and be the director of transformations that inspire your audience.

Industries stealing the spotlight under the YouTube big top

• Music Maestros: Musicians and bands, YouTube is your virtual concert hall. Share music videos, behind-the-scenes footage, and engage with your audience as the music maestros who orchestrate unforgettable performances.
• Finance and investment experts: Financial gurus and investment wizards, YouTube is your financial forum. Share market insights, investment strategies, and become the financial experts who guide your audience through the economic landscape.
• Real estate ringleaders: Estate agents and property experts, YouTube is your virtual property tour. Showcase listings, provide market insights, and be the real estate ringleaders who bring properties to life on screen.
• Fitness and wellness wizards: Fitness trainers and wellness advocates, YouTube is your virtual gym. Share workout routines, healthy recipes, and be the wellness wizards who inspire audiences to lead healthier lives.
• Travel and adventure adventurers: Travel agencies, bloggers, and adventure seekers, YouTube is your digital passport. Share travel vlogs, destination guides, and become the adventure adventurers who transport your audience to far-off lands.
• Podcast ringmasters: Set a schedule for your video releases, maintain a visually cohesive brand, and be the consistent ringmaster who keeps the circus tent standing tall in the digital landscape. Embrace the fusion of audio and visuals, captivate your audience, and let your podcast become the headline act in this magnificent circus of content creation.

Step into the limelight, embrace the power of video, and let your business become the leading star under the virtual marquee of YouTube.

Mastering the social media circus

So, to answer the question, should you be on every single platform going?

The answer is no.

Why burn yourself out by spreading yourself too thin? Find the best platforms to promote your business and utilise them. 

It’s not about taming the lions; it's about commanding the spotlight. Tailor your circus act to each platform's personality, follow the rules of engagement, and watch your business steal the show under the dazzling lights of the social media circus! 

Just remember, choose your platforms wisely. 

So, roll up your sleeves, put on your best top hat, and let your business become the star attraction in this social media big top extravaganza! 🎪

And if you’re unsure of which platforms to use for your business, you could always talk to us! 

What platforms are you using for your business?

Don’t forget to follow our socials. We’ll be providing tips on how to promote your business and make the most of your social media all year round. 

• LinkedIn
• Instagram 
• Facebook